Editorial style and policy
An editorial policy is indispensable for your site. It should provide authors and editors with guidance on how to handle the content of the site on the basis of its objective and mission and of the demands of its target audience.
On the basis of this policy, guidelines on editorial style and content authorisation procedures can be drawn up and distributed to everyone who is adding content to the site. This will guarantee a coherent presentation of information within the site. Editorial style will also have to be individually adapted to the target audience and to the degree of specialisation of each level of the site.
Write for your readers! Writing for the Web differs from writing for printed publications and content cannot simply be transferred from paper to net without being adjusted. Texts should be short and concise and navigation to related text obvious and quick.
In summary, the editorial policy must provide the online providers/editors with guidance on:
- the objective of the site
- the target audiences and main communication messages to convey
- the article and style policy
- the thematic/organisational structure and content aggregation approach and levels
- the rules and procedures regarding the provision, approval, and use of content
- the users’ feedback collection, management and analysis
For more information on writing for the Web, please check the following sources:
- Writing for the Web in this chapter
- Multilingualism and editorial quality – Editing quality
- Interinstitutional style guide