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Principles of online communication

The European Commission has decided to rationalise and modernise its overall web presence. Getting there from where we are now means radically changing how we think about online communication and how we work together. The principles offered below are designed to help us do that.

 

Users first

The European Commission exists to serve the people. It follows that this should also be the philosophy behind its digital communications.

 

Evidence over opinion

Identify behaviours, needs and priorities before initiating a design hypothesis.

 

Prioritise task completion

Make it easy for users to do what they came to do.

 

Be inclusive

Get people working together – and aim to make your services accessible to as many users as possible.

 

Design with constraints

To effectively plan for all browsing scenarios - mobile, offline, with a screen reader, etc. - start designing with the most constraints, then build up from there.

 

User context over organisational structure

Content structure and navigation should allow users to make decisions and create their own path based on what they need to do.