Press Release :: Press pack: Audiovisual Media Services without frontiers Directive - Political agreement reached
(24/05/2007) After a legislative process of 18 months only, a political agreement has been reached on 24 May on the new Audiovisual Media Services without frontiers Directive. Both the European Parliament and Council agreed on the main aims of the Commission original proposal to modernise the rules governing the audiovisual services industry. It will offer a comprehensive legal framework that covers all audiovisual media services, less detailed and more flexible regulation and modernised rules on TV advertising to better finance audiovisual content. The Directive should enter into force by the end of 2007.
"Today, we have made a decisive step towards a true internal market for audiovisual media services and to a more competitive European audiovisual content industry," said Viviane Reding, EU Commissioner for Information Society and Media. "This important piece of modernising legislation brings Europe's audiovisual policies into the 21st century, providing a welcome shot in the arm to industry. It promises less regulation, better financing for European content and higher visibility to Europe's key values, cultural diversity and the protection of minors."
The new Audiovisual Media Services without frontiers Directive, now agreed by Parliament and Council, will allow the audiovisual sector confront the profound changes it faces to accommodate technological and market developments, and changing viewing habits resulting from convergence. The Directive ensures that the modernised rules cover all audiovisual media services, regardless of the transmission technology used - from traditional TV broadcasts to emerging on-demand TV-like services. This will help the sector become more competitive in the future.
More information : Regulatory Framework > TVWF > Modernisation
Commission Press Room: IP/07/706