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Projects :: DAD

DAD: Digital aided guide for fathers-to-be

Micro census studies in Europe prove that baby and infant care concern a large part of mankind and has far reaching implications on politics and economy, especially taking into account the decreasing fertility rate and its demographic consequences in the years to come. This free and anonymous service is a digital online guide for fathers-to-be, s based on Macromedia Flash technology and is installed on an open internet platform, helping them to acquaint themselves with the most important rules of infant health care to promote health awareness and male social responsibility. In the past, men have not been informed properly about this topic especially in rural areas and countries with a less strong focus on man participation in child health care. The service will be sustained with a mixed model: Revenues from business sponsors and public funding in the target countries. So far the prototype has been running in Austria since 2004 with 150,000 users with strong support from public authorities. To inform as many users as possible an online and offline (CD Rom�s available at doctors and health institutions) version exist. The market validation will take place in the partner countries Czech Republic, Netherlands, Poland & Romania with 500 test users and 250 prospective sponsor companies who will validate the service and user acceptance. The consortium is a mixture of governmental and private organisations representing the whole value chain. The following aims shall be reached: -National versions of the digital-aided guide - Identifications of partners for distribution of the service and establishment of a network on three l evels (General Commitment, Commitment for ID phase, Contracts) - Service test runs in the various countries - Results of peer reviews and usability studies in form of workshops and interviews - Outlining the actions required for the deployment in the target countries - Draft and final report including all the results, enumera [truncated]

Contact information

GONZALEZ MELLIZO Juan
Praterstrasse 48/9
1020 Vienna
AUSTRIA
Tel. 43 1 21963 22
Fax. 43 1 23627719

Participants

Coordinator: WEBDUCATION SOFTWARE PLANUNGS- UND ENTWICKLUNGS GMBH, AUSTRIA

Participating partners:

Organisation Country
WEBDUCATION SOFTWARE PLANUNGS- UND ENTWICKLUNGS GMBH AUSTRIA
DONAU-UNIVERSITAET KREMS AUSTRIA
EUROFACE CONSULTING S.R.O. CZECH REPUBLIC
WYZSZA SZKOLA HUMANISTYCZNO-EKONOMICZNA POLAND
SOCIETATEA ROMANA PENTRU EDUCATIE PERMANENTA ROMANIA
INFORMATION-DISTRIBUTION-SERVICE/IDS MEDIA DEVELOPMENT HOLDINGS B.V. THE NETHERLANDS

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