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Projects :: VILLAGE

VILLAGE: Pan-European Service Initial Deployment for Cooperative Organisation of SME in Customer Relationship Management

The goal of VILLAGE is to support the pan-European initial deployment of a cooperative CRM service for SME, which allows for access to and share of relevant customer�s data and support of customer related processes within SME networks. This service is already available in Germany. The German CRM provider and several European system-integrators want to replicate and deploy it together through the European market. The VILLAGE service as such will support the participation of SME communities as a whole in the global eBusiness economy and their interaction with their working environment by providing them with an adapted access to a CRM service and promoting new methods of works. As the service will address different cooperation levels and offer customisation options, the service provision will be shared between the partners (excluding end-users) according to their role. The business model will be finalised and agreed in the course of the VILLAGE project. End-users of the service will be both SME networks and the SME members themselves. We will address different kinds of European SMEs networks (incubators, industrial associations and franchise networks) in any kind of sectors that wish to cost effectively adopt a CRM strategy using a cooperative approach, hosting sensible customer information and sharing CRM related processes. The cooperative approach will cover infrastructure sharing as well as information sharing according to individual data management rules. The VILLAGE operational service will be a shared hosted solution for CRM. This service will be easy to use with powerful features. The operational service will increase the efficiency of marketing, sales and customer support activities by sharing data and process across business networks. Critical information can only be accessed by customers (SME end-users), shared information will be available to the network management unit and not even the hosting organisation will be in the position to access customer data.

Contact information

HALMOS Andrea


GERMANY
Tel. +49 721 9638215
Fax. +49 721 9638299

Participants

Coordinator: BORDEAUX PRODUCTIC-PEPINIERE D'ENTREPRISES, FRANCE

Participating partners:

Organisation Country
BORDEAUX PRODUCTIC-PEPINIERE D'ENTREPRISES FRANCE
JOINT VENTURE SZOVETSEG HUNGARY
BE PROFFICE SA ROMANIA
CAS SOFTWARE AG GERMANY
KOMIX S.R.O. CZECH REPUBLIC
BUSINESS & DECISION INTERACTIVE EOLAS FRANCE
SYNERGON INFORMATIKAI RENDSZEREKET TERVEZO ES KIVITELEZO NYILVANOSAN MUKODO RESZVENYTARSASAG HUNGARY
SBSOL GROUP SRL ROMANIA

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