ACTIVITIES :: ICT PSP :: i2010
The i2010 policy framework
By placing the user at the centre of the innovation lifecycle, the Living
Labs concept is tightly linked to the second pillar "Strengthening innovation
and investment in ICT research" of
i2010, the EU policy framework for the information society and media. This
policy is the guiding motivation for all activities on Living Labs in the DG
INFSO.
An important aspect of the innovation strategy discussed during the
i2010 mid-term review is the role played by consumers and end-users as a
powerful source of innovation for companies engaging in user-driven open
innovation. In particular, the review has addressed the role of the user in the
light of the continuously changing landscape of information and communication
technologies. As new services and applications are created and taken-up rapidly
towards the mass-market scale, it is necessary to ensure that they meet the
expectations of the consumers. The explosion of user created content is adding
yet another dimension to the role of users in the information society. The
Living Lab concept plays a crucial role in keeping the users continuously
involved for as their expectations to be monitored and reflected into making
better products and services.
The involvement of customers is one of the most significant sources of
innovative ideas besides for Research and Development.
