Directorate General Health & Consumers
Ex-smokers are unstoppable - Previous news and events
- 13 October 2012 - Ex-smokers are Unstoppable" at the Nature Health Fair in Slovenia
- 1-5 October 2012 - Ex-smokers are Unstoppable" at the Fresher’s week in Malta
- 20 September 2012 - Commission's 'Ex-smokers' campaign wins two prestigious Euro EFFIE Awards
- 19-20 June 2012 - Ex-smokers are Unstoppable" at the Open Forum of the European Partnership for Action Against Cancer (EPAAC) in Rome
- 7 June 2012 - FC Barcelona announces cooperation with "Ex-Smokers are Unstoppable"
- 31 May 2012 - World No Tobacco Day: Launch of "Ex-smokers are unstoppable" new video clips and awareness campaign for air travellers
- 27 May 2012 - "Ex-Smokers are Unstoppable" in the 20km of Brussels!
- 21 May 2012 - Commissioner Dalli explains the campaign to children and journalists in a playground in Malta
- 16 February 2012 - Commissioner Dalli presents the campaign to Bulgarian journalits
- Ex-smokers are unstoppable - iCoach : a very special gift for a new year´s resolution
- 25 November 2011 - Commissioner Dalli presents the campaign to journalists from health media across Portugal
- 12-13 November 2011 - "Ex-smokers are unstoppable" in the Athens marathon
- 10 November 2011 - Euroleague Basketball fans actively supported the "ex-smokers are unstoppable" campaign in Kaunas/Lithuania
- 22 October 2011 - Commissioner Dalli presents the campaign in Valetta, Malta
- 01-02 October 2011 - "Ex-smokers are unstoppable" in Kosice, Slovakia
- 22-25 September 2011 - VITAL Expo and Berlin marathon
- 14 September 2011 - Press event in Brussels
- Photo shooting with the famous photoghapher Rankin
- 16 June 2011 - Launch of the campaign, Brussels
Ex-smokers are Unstoppable" at the Nature Health Fair in Slovenia, 13 October 2012
The theme of this year’s fair, the biggest of its kind in Slovenia, was “Healthy lifestyle” with the goal of presenting products, activities and eco-conscious initiatives for healthy living and sustainable development.
"Ex-smokers are Unstoppable" campaign was present for one day with a promotional booth distributing campaign information and Ex-smokers gadgets reaching up to 7,000 attendees.
The event included a media outreach and also provided the Slovenian National correspondents with the opportunity to meet and engage with key NGOs.
Ex-smokers are Unstoppable" at the Fresher’s week in Malta, 1-5 October 2012
The Ex-Smokers campaign had a promotional booth during the 'Fresher’s Week' event in Malta in collaboration with the Malta Medical Students Association and various student organisations.
The event included on the ground promotional activity engaging over 1.500 key target audience.
Commission's 'Ex-smokers' campaign wins two prestigious Euro EFFIE Awards
Brussels, 20 September 2012 - Last night, at an award ceremony in Brussels, the European Commission's "Ex-smokers are Unstoppable" campaign was awarded two top prizes at the prestigious Euro EFFIE Awards.
"Ex-smokers are Unstoppable" received the golden award for the category general healthcare. In addition, the campaign received the special EFFIE award for best demonstration of innovation in magazine or newspaper advertising. It's the first time a European Institution has been awarded a Euro Effie. The jury praised the positive insight that smokers are addressed in a new non-judgemental way, the innovative aspects of the campaign providing hands-on help to quit smoking and the excellent use of traditional and innovative media.
The Euro EFFIE award aims to promote and recognise excellence in marketing communications among campaigns that have proven effective in at least two European countries. “Ex-Smokers are Unstoppable” is a European initiative covering all 27 counties of the European Union. It aims to inspire and help the EU's 28 million smokers in the 24 to 35 age bracket quit smoking. The campaign’s effectiveness is demonstrated in the 220 000 Europeans now seeking to quit smoking with its free online health tool iCoach.
After just three months, 40% of iCoach users surveyed reported that they had quit smoking. With this latest success, “Ex-Smokers are Unstoppable” has become the first anti-smoking campaign to be recognised at the Euro Effies. For more information, please visit the campaign website, available in all EU languages: www.exsmokers.eu
"Ex-smokers are Unstoppable" at the Open Forum of the European Partnership for Action Against Cancer (EPAAC) in Rome, 19-20 June 2012
On 19 and 20 June 2012, "Ex-smokers are Unstoppable" campaign was present in Rome on the occasion of the 2nd Open Forum of the EPAAC.
Commissioner Dalli took this opportunity to highlight Commission's support to cancer prevention notably through “Ex-smokers are unstoppable” campaign.
Photo gallery - Rome
FC Barcelona announces cooperation with "Ex-Smokers are Unstoppable", 7 June 2012
On the eve of the Euro 2012 football tournament, FC Barcelona announced the cooperation with the "Ex-Smokers are Unstoppable" campaign on the fight against smoking. Barça and the European Commission are joining forces to achieve the common goal to help European citizens get rid of their addiction.
Two years ago, FC Barcelona launched the "Barça Sense Fum" ("A Smoke Free Barça") campaign which resulted in all the areas of the Club becoming healthy no-smoking zones.
Concrete joint initiatives with FC Barcelona will be developed by autumn 2012. The cooperation was announced in the press release and in the video published on the official website of FC Barcelona, as well as the "Ex-Smokers" website and Facebook pages.
|Cooperation with Barça|
See also Barça's press release
World No Tobacco Day: Launch of "Ex-smokers are unstoppable" new video clips and awareness campaign for air travellers
The Commission is launching the next phase of it's "Ex-smokers are unstoppable" campaign with 3 new video clips and a public awareness campaign for air travellers.
Paola Testori-Coggi, the Commission's Director-General for Health and Consumers, launched an in-flight stop-smoking card at Brussels airport.
The card which provides tips and advice to help smokers through their smoke free flight will be available in the seat pockets of TAP’s European flights. This is a new health tool developed in partnership with the European Lung Foundation, the European Respiratory Society and TAP Portugal airlines.
|My sister||My son||My dad|
Photo gallery - Press conference at Brussels Airport
"Ex-Smokers are Unstoppable" in the 20km of Brussels! (27 May 2012)
On Sunday, 27th May, approximately 1,550 runners from the European Institutions joined in the 20km of Brussels under the 'Running for Europe' banner. Many flew the flag for the inspirational "Ex-Smokers are Unstoppable" campaign by wearing an "Unstoppable" running shirt in the race!
The 20km of Brussels presented the perfect platform to celebrate and promote the benefits of good health.
The presence of the"Ex-Smokers are Unstoppable" campaign contributed to the excitement, energy and ambiance of the day by offering free advice, support and gadgets to the runners and their supporters. The campaign received a lot of positive attention from both media, and attendees, in addition to many more ex-smokers and future ex-smokers who signed up for support from the campaign's innovative iCoach smoking cessation tool (www.exsmokers.eu)!
Video clip - Brussels
|20km of Brussels|
Photo gallery - Brussels
Commissioner Dalli explains the campaign to children and journalists in a playground in Malta, 21 May 2012
On 21st May 2012, following the recent governmental decision to make playgrounds smoke-free zones across Malta, Commissioner Dalli convened a media briefing with media and national stakeholders in Malta in a playground in the Haz-Zebbug district.
Commissioner Dalli, addressing a group of local school children, explained the purpose of the "Ex-smokers are unstoppable" campaign and emphasized the importance and benefits of smoking cessation, and indeed the benefits of not starting to smoke.
Also speaking at the briefing, local authorities reinforced the benefits of being ex-smokers, and spoke of the new laws on smoking in public spaces in Malta.
The briefing received a very high level of interest and attendance with all major broadcast and print media present and a number of one-to-one interviews undertaken by leading TV outlets.
Photo gallery - Haz-Zebbug
Commissioner Dalli presents the campaign to Bulgarian journalists, 16 February 2012
After a discussion on the planned full ban on smoking in public places with the Bulgarian Prime Minister, Boiko Borissov in Sofia, Commissioner Dalli presented the results of the European Commission’s smoking cessation campaign “Ex-Smokers are Unstoppable” to 33 Bulgarian media outlets. The campaign has made a strong impact across Europe since its launch in June 2011, particularly amongst the younger demographic. Support in Bulgaria is particularly strong with more than 9,000 Bulgarian iCoach subscriptions, ranking Bulgaria seventh amongst the EU Member States.
Commissioner Dalli’s presentation has already been featured in national Bulgarian broadcast media, and will be a focus in further print, online and broadcast media placements in the coming days and weeks.
Photo gallery - Sofia
Ex-smokers are unstoppable - iCoach : a very special gift for a new year´s resolution
The festive season can be a particularly tough time to finally give up cigarettes with so many tempting smoking situations.
Take the chance to offer a very special gift: a magical origami heart, containing an iCoach registration code that can be offered to friends and family encouraging them to sign up to quit smoking for good.
This is the opportunity to start the new year with a healthy resolution: Giving up smoking !
Since launching this year, more than 150,000 people have registered with the iCoach.
Visit www.becomeunstoppable.eu to give this unforgettable gift to your friends and loved ones!
Commissioner Dalli presents the campaign to journalists from health media across Portugal, 25 November 2011
On 25th November 2011, from 12:15 to 13:00, Commissioner Dalli presented the "Ex-Smokers are Unstoppable" campaign in the context of the tobacco consumption incidence in Portugal, taking the opportunity to highlight the latest iCoach data, for which around 6000 portuguese have already signed up.
"Ex-smokers are unstoppable" in the Athens marathon, 12-13 November 2011
"Ex-smokers are Unstoppable" had successful campaign activities in the Athens marathon and the marathon Expo.
The unstoppable trailer was present throughout the course of both the Expo and the marathon itself in a prominent public location that drew very large numbers.
20,000 athletes from 96 countries took part in the 29th Athens Classic Marathon, cheered on by thousands of spectators.
Alexandros, the Greek face of “Unstoppable”, joined the campaign on both Saturday and Sunday and was very involved in encouraging visitors to try the European Commission’s interactive tool iCoach.
Video clip - Athens
Photo gallery - Athens
Euroleague Basketball fans actively supported the "ex-smokers are unstoppable" campaign in Kaunas/Lithuania, 10 November 2011
On 10 November, basketball fans came to the Žalgiris arena in Kaunas to watch the Euroleague match between the Lithuanian team Zalgiris and the German team Brose.
During the event people received information about the "Ex-smokers are Unstoppable" campaign and advice on smoking cessation with the iCoach. The campaign was supported by Žalgiris cheerleaders, who performed in „Ex-Smokers are Unstoppable“ t-shirts and by the mascot Žalgirinis, who encouraged people to become exsmokers.
The arena was totally full, so the dance of cheerleaders and the announcement on Ex-smokers campaign have been seen and heard by 15 000 people.
A stand had been set up in the busy corridor of the arena, and attracted a lot of people, especially when the mascot of Zalgiris was present to help in the distribution of leaflets and materials.
Video clip - Kaunas
Commissioner Dalli presents the campaign in Valetta, Malta, 22 October 2011
On 22 October 2011, Commissioner Dalli presented the campaign in Malta, his country of origin, hosting a roundtable briefing with journalists. He focused on campaign strategy and implementation, and also on European legislation on tobacco.
Photo gallery - Valetta
Commissioner Dalli launches campaign to highlight benefits of not smoking in Malta, by Chiara Bonello
Malta Independant, 23 October 2011
Commissioner Dalli launches European anti-smoking initiative
Times of Malta, 22 October 2011
What are you missing out on by smoking? By Bianca Caruana
Malta Today, 22 October 2011
"Ex-smokers are unstoppable" in Kosice, Slovakia, 01-02 October 2011
Over the weekend (01-02 October 2011) in Kosice, Slovakia, the Ex-smokers team ran two days of campaign activities including a press briefing and presentation during the Peace Marathon.
Ex-Smoker Slavomir and friends ran (and completed) the Peace Marathon in Ex-Smokers t-shirts. The marathon had around 30,000 participants, including the Minister of Foreign Affairs and Mayor of Kosice. The Mayor of Kosice supported the Ex-Smokers campaign to the extent that he will place an iCoach webbanner on the Kosice city website.
Photo gallery - Kosice
"Ex-smokers are unstoppable" in the VITAL Expo and Berlin marathon, 22-25 September 2011
"Ex-smokers are Unstoppable" had top locations at both the marathon and the Expo, “Berlin Vital”, showing people the positive benefits of a life without tobacco.
40,000 athletes set off on the fastest marathon course in the world, cheered on by a million spectators.
Jennifer, the German face of “Unstoppable”, invited members of the public to try the European Commission’s interactive tool iCoach – a free self-help programme that helps smokers to quit for good. She also met with runners who had been able to run the marathon on Sunday now that they have given up smoking.
Video clip - Berlin
Photo gallery - Berlin
Press event in Brussels, 14 September 2011
Videos - Brussels
Commissioner Dalli explains the campaign
|Pregnant woman||Marathon||Making of|
Photo gallery - Brussels
Photo shooting with the famous photoghapher Rankin
27 people from all over Europe were selected for a photo shooting in London with the famous photographer Rankin.
Launch of the campaign, Brussels, 16 June 2011
Video - Launch in Brussels