Ex-smokers are unstoppable - News and events

• 27 May 2012 - The “Ex-Smokers Are Unstoppable” campaign supports the 20km Brussels marathon
• 21 May 2012 - Commissioner Dalli explains the campaign to children and journalists in a playground in Malta
• 16 February 2012 - Commissioner Dalli presents the campaign to Bulgarian journalits
• Ex-smokers are unstoppable - iCoach : a very special gift for a new year´s resolution
• 25 November 2011 - Commissioner Dalli presents the campaign to journalists from health media across Portugal
• 12-13 November 2011 - "Ex-smokers are unstoppable" in the Athens marathon
• 10 November 2011 - Euroleague Basketball fans actively supported the "ex-smokers are unstoppable" campaign in Kaunas/Lithuania
• 22 October 2011 - Commissioner Dalli presents the campaign in Valetta, Malta
• 01-02 October 2011 - "Ex-smokers are unstoppable" in Kosice, Slovakia
• 22-25 September 2011 - VITAL Expo and Berlin marathon
• 14 September 2011 - Press event in Brussels
• Photo shooting with the famous photoghapher Rankin
• 16 June 2011 - Launch of the campaign, Brussels

 

The “Ex-Smokers Are Unstoppable” campaign supports the 20km Brussels marathon (27 May 2012)

On this Sunday, the 27th of May at 10:00, the 33rd edition of the 20km of Brussels will be kicked off.

This year, the “Ex-Smokers Are Unstoppable” campaign will support the race encouraging visitors to stop smoking with the help of the European Commission's interactive tool iCoach.

On this occasion, 1550 runners from the European Institutions participating under the "Running for Europe" banner will be in the starting blocks.

Come and support them!

http://www.20km.be/

 

Commissioner Dalli explains the campaign to children and journalists in a playground in Malta, 21 May 2012

On 21st May 2012, following the recent governmental decision to make playgrounds smoke-free zones across Malta, Commissioner Dalli convened a media briefing with media and national stakeholders in Malta in a playground in the Haz-Zebbug district.

Commissioner Dalli, addressing a group of local school children, explained the purpose of the "Ex-smokers are unstoppable" campaign and emphasized the importance and benefits of smoking cessation, and indeed the benefits of not starting to smoke.

Also speaking at the briefing, local authorities reinforced the benefits of being ex-smokers, and spoke of the new laws on smoking in public spaces in Malta.

The briefing received a very high level of interest and attendance with all major broadcast and print media present and a number of one-to-one interviews undertaken by leading TV outlets.

Photo gallery - Haz-Zebbug

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Commissioner Dalli presents the campaign to Bulgarian journalists, 16 February 2012

After a discussion on the planned full ban on smoking in public places with the Bulgarian Prime Minister, Boiko Borissov in Sofia, Commissioner Dalli presented the results of the European Commission’s smoking cessation campaign “Ex-Smokers are Unstoppable” to 33 Bulgarian media outlets. The campaign has made a strong impact across Europe since its launch in June 2011, particularly amongst the younger demographic. Support in Bulgaria is particularly strong with more than 9,000 Bulgarian iCoach subscriptions, ranking Bulgaria seventh amongst the EU Member States.

Commissioner Dalli’s presentation has already been featured in national Bulgarian broadcast media, and will be a focus in further print, online and broadcast media placements in the coming days and weeks.

Photo gallery - Sofia

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Ex-smokers are unstoppable - iCoach : a very special gift for a new year´s resolution

The festive season can be a particularly tough time to finally give up cigarettes with so many tempting smoking situations.

Take the chance to offer a very special gift: a magical origami heart, containing an iCoach registration code that can be offered to friends and family encouraging them to sign up to quit smoking for good.

This is the opportunity to start the new year with a healthy resolution: Giving up smoking !

Since launching this year, more than 150,000 people have registered with the iCoach.

Visit www.becomeunstoppable.eu to give this unforgettable gift to your friends and loved ones!

 

Commissioner Dalli presents the campaign to journalists from health media across Portugal, 25 November 2011

On 25th November 2011, from 12:15 to 13:00, Commissioner Dalli presented the "Ex-Smokers are Unstoppable" campaign in the context of the tobacco consumption incidence in Portugal, taking the opportunity to highlight the latest iCoach data, for which around 6000 portuguese have already signed up.

 

"Ex-smokers are unstoppable" in the Athens marathon, 12-13 November 2011

"Ex-smokers are Unstoppable" had successful campaign activities in the Athens marathon and the marathon Expo.

The unstoppable trailer was present throughout the course of both the Expo and the marathon itself in a prominent public location that drew very large numbers.

20,000 athletes from 96 countries took part in the 29th Athens Classic Marathon, cheered on by thousands of spectators.

Alexandros, the Greek face of “Unstoppable”, joined the campaign on both Saturday and Sunday and was very involved in encouraging visitors to try the European Commission’s interactive tool iCoach.

Video clip - Athens

Athens marathon(12 MB)

Photo gallery - Athens

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Euroleague Basketball fans actively supported the "ex-smokers are unstoppable" campaign in Kaunas/Lithuania, 10 November 2011

On 10 November, basketball fans came to the Žalgiris arena in Kaunas to watch the Euroleague match between the Lithuanian team Zalgiris and the German team Brose.

During the event people received information about the "Ex-smokers are Unstoppable" campaign and advice on smoking cessation with the iCoach. The campaign was supported by Žalgiris cheerleaders, who performed in „Ex-Smokers are Unstoppable“ t-shirts and by the mascot Žalgirinis, who encouraged people to become exsmokers.

The arena was totally full, so the dance of cheerleaders and the announcement on Ex-smokers campaign have been seen and heard by 15 000 people.

A stand had been set up in the busy corridor of the arena, and attracted a lot of people, especially when the mascot of Zalgiris was present to help in the distribution of leaflets and materials.

Video clip - Kaunas

Euroleague match(19 MB)

 

Commissioner Dalli presents the campaign in Valetta, Malta, 22 October 2011

On 22 October 2011, Commissioner Dalli presented the campaign in Malta, his country of origin, hosting a roundtable briefing with journalists. He focused on campaign strategy and implementation, and also on European legislation on tobacco.

Photo gallery - Valetta

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Media coverage

Commissioner Dalli launches campaign to highlight benefits of not smoking in Malta, by Chiara Bonello 
Malta Independant, 23 October 2011

Commissioner Dalli launches European anti-smoking initiative
Times of Malta, 22 October 2011

What are you missing out on by smoking? By Bianca Caruana
Malta Today, 22 October 2011

 

"Ex-smokers are unstoppable" in Kosice, Slovakia, 01-02 October 2011

Over the weekend (01-02 October 2011) in Kosice, Slovakia, the Ex-smokers team ran two days of campaign activities including a press briefing and presentation during the Peace Marathon.

Ex-Smoker Slavomir and friends ran (and completed) the Peace Marathon in Ex-Smokers t-shirts. The marathon had around 30,000 participants, including the Minister of Foreign Affairs and Mayor of Kosice. The Mayor of Kosice supported the Ex-Smokers campaign to the extent that he will place an iCoach webbanner on the Kosice city website.

Photo gallery - Kosice

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"Ex-smokers are unstoppable" in the VITAL Expo and Berlin marathon, 22-25 September 2011

"Ex-smokers are Unstoppable" had top locations at both the marathon and the Expo, “Berlin Vital”, showing people the positive benefits of a life without tobacco.

40,000 athletes set off on the fastest marathon course in the world, cheered on by a million spectators.

Jennifer, the German face of “Unstoppable”, invited members of the public to try the European Commission’s interactive tool iCoach – a free self-help programme that helps smokers to quit for good. She also met with runners who had been able to run the marathon on Sunday now that they have given up smoking.

Video clip - Berlin

Berlin Marathon(16 MB)

Photo gallery - Berlin

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Press event in Brussels, 14 September 2011

Commissioner Dalli presents next steps in the campaign(33 KB)

Videos - Brussels

Commissioner Dalli explains the campaign

Interview(15 MB)	Press event(21 MB)

 

TV clips

Pregnant woman(4 MB)	Marathon(4 MB)	Making of(18 MB)

 

Photo gallery - Brussels

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Photo shooting with the famous photoghapher Rankin

27 people from all over Europe were selected for a photo shooting in London with the famous photographer Rankin.

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Launch of the campaign, Brussels, 16 June 2011

Video - Launch in Brussels

Launch(11 MB)