29% of Europeans smoke, and smoking continues to be the largest single cause of preventable death and disease in the EU. 31% of smokers have tried to give up smoking within the last 12 months.
The EU-wide campaign Ex-smokers are unstoppable (2011-13) focuses on encouraging Europeans to stop smoking.
It shifts the focus from the dangers of smoking to the positive benefits of quitting, highlighting the inspirational achievements of ex-smokers and offering practical tips on quitting.
News and events related to the campaign
Encouraging smoking cessation
25 to 34 year old smokers (= 28 million Europeans)
- Encourage citizens to stop smoking and help them quit
- Raise awareness of the dangers of tobacco
- Contribute to the EU Commission’s long-term objective of a smoke free Europe
At the centre of the “Ex-smokers are Unstoppable” campaign is the iCoach, a digital health coach platform that helps smokers quit at their own pace either immediately or in the near future.
Smokers from all EU countries have free access to the iCoach in their own language via national Facebook pages. The iCoach analyses smoking habits and provides daily, tailored advice.
The campaign also includes national public and press-related events.
"Ex-smokers" iCoach tool as a mobile app
|Link to the mobile app
||QR code linking to the app
EU and FC Barcelona team up against smoking