Directorate-General for Health and Food Safety
HELP - For a life without tobacco
HELP 2.0 (2009-2010)
Legacy of the Help Campaign
See the new "help" TV films
Evaluation of first year (2009)
Mediascore analysis 2009:
The 2009 Empreintes Awards, which aims to reward the best health publicity campaigns, took place on Monday 14th December, at the Marigny Theater, Paris.
The EU "Help, for a Life without Tobacco" campaign was nominated in 2 categories: International Health campaign and Website
The Help campaign was the award winner in the "International Health Campaign" category and, for the second year in a row, the Help campaign was also awarded the GRAND PRIX EMPREINTES - overall winner in all categories, out of 70 nominated campaigns.
On 9th November 2009, Sanco's "help - for a life without tobacco campaign" participated to the 20th anniversary of the fall of the Berlin Wall with its own domino. This "Help domino" was designed a few days earlier by pupils from Berlin schools under the supervision of Michael Vogt et Aurele Mechler, two famous Street Art artists.(see photos) In 2010, Street Art operations involving young people will be organised in all Member States, raising awareness on the danger of tobacco.
The first phase of the new "help 2.0" campaign has been launched
The idea is to collect concrete messages for the next campaign. Young people are invited to tell their experiences and give their tips on "how not to start smoking, to stop smoking or to avoid the dangers of passive smoking". Several partner youth organisations are spreading the news.
Best ones could be used as a base for the future TV spots and Web operations
Want to participate ? Go to the dedicated website : http://www.help-eu.com/
- 2009 television media plan
- 2009 online media plan
- 2009 event media plan (CO + tips collection) (Updated 02/07/09)
"Help for a life without tobacco": 4 year results
- HELP 2005 – 2008 - The European Union anti-tobacco campaign in 27 Member States - Executive Summary
- see the video
Conference "Communicating health, the tobacco example", 9-11 October 2008
Since 2002, the European Commission has been organising wide-ranging information and prevention campaigns related to smoking, targeting young people. The latest initiative, the EU campaign Help - For a life without tobacco is reaching its end after four years of activity
Tobacco control at national and European level has evolved significantly during the last few years, as has the nature of young people's media consumption. Aware of the difficulty of promoting public health messages to young people and the need to combine the expertise of the media, tobacco control and public health experts and young people themselves, the Commission decided to organise a conference to address these issues. The aim of the forum is to review the current situation in this field, but also to examine how communication can play a role in other Public health policies. The final aim will be to produce joint recommendations, which will be of use for subsequent Commission communication exercises.
The conference will bring together experts from various fields: experts in combating smoking; public health experts; media experts; ministerial representatives; representatives of youth organisations; representatives from other European organisations and a series of guests invited by the Commission.
The conference was held in Brussels from October 9 - 11 2008. The presentations of the speakers are available here.
The two first TV waves were broadcasted in June and September 2005. List of National Help Campaign Partners (Last update: August 2005)
Come and play nicolotto - Youth and Tobacco Prevention Event - 7 June 2008, Berlaymont Building, Brussels
The EC funded 'HELP – for a life without Tobacco' campaign, aimed at young people (15-25 years) invites you to come and play nicolotto, the smoking game for losers.
Youth and Tobacco Prevention Event - 28 May 2008, Place Agora, Brussels
This years World No Tobacco Day (31 May) focuses on tobacco free youth with a special view on tobacco advertising, promotion and sponsorship bans. The EC funded 'HELP – for a life without Tobacco' campaign, aimed at young people (15-25 years) kicks off this years World No Tobacco Day event on 28 May 12-1pm Place Agora, Brussels with the participation of Commissioner Vassiliou and the Mayor of Brussels, Mr. Freddy Thielemans 12-1.
New Help TV Campaign against tobacco launched!
|From 15 January to 15 February 2008, ‘HELP – For a life without tobacco’ supports the new year good resolutions with new television and web waves broadcasted on 96 national and pan-european TV channels and Internet.
See the spots on www.help-eu.com
See 2008 campaign TV and Internet detailled spot lists
European Excellence Award 2007 for "Help – For a life without tobacco" - the campaign of the European Commission DG Sanco
The "HELP - For a life without tobacco" received the European Excellence Award 2007 at a ceremony in Berlin on 13 December 2007.
The winners of the European Excellence Award were chosen by an expert jury from 600 entries from all over Europe. The HELP-campaign received the Award in the category "Consumer Health".
The jury rewarded the strategic and creative approach to deliver a consistent and powerful message creating a European "brand" for non-smoking and showing that smoking makes people behave in absurd ways.
Santa Claus strongly supports the "help" campaign
See also the video:
|Short version 1:20||Long version 3:56|
You can download the video in high resolution:
- short version (.mpg - 86 MB) (.mpg - 247 MB) -
Help campaign in the European Parliament in Strasbourg
Strasbourg 22 May 2007 To mark the 2007 World No Tobacco Day, the results of the two first years of the "help - for a life without tobacco" campaign were presented on 22nd May to the European Parliament in Strasbourg
The European Youth Manifesto "young people: for a life without tobacco" was also presented to the Commissioner Kyprianou and Members of the European Parliament
Help campaign, two years after, main achievements
The help programme 2005-2007
Moving towards a smoke-free europe
The CO measurement campaign is back
In 2007, more than 250 events will be organised in the 27 Member States. Target: to perform more than 100.000 new CO testing ! ( 70.000 in 2006). See the national event draft plans
The European Youth Manifesto
The European Youth Manifesto is now available in all EU languages
New TV spot
See, in preview, the new "help" TV spot that will be broadcast, on more than 80 European TV channels, including Romanian and Bulgarian, from 15 January 2007. "Help" January 2007 TV and Internet flight, country by country detailled spot lists
Commissioners breath tested for carbon monoxide
(See press release) Brussels 29 March 2006