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  Project funded in 2003 - Strand 3: Health Determinantsslide
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Children, obesity and associated avoidable chronic diseases

Description      -      Financing      -      Outcomes      -      More info

Description

Action
Promoting health and prevent disease through addressing health determinants across all policies and activities

Area of activity
Priority Area: Health Determinants; Nutrition and physical activity.
Cross Cutting themes: Health impact assessment; Health in applicant countries; tackling inequalities in health; promoting best practice and effectiveness.

Summary
The aim of the project is to tackle the obesity epidemic among children and young people and associated avoidable chronic diseases such as cardiovascular diseases and diabetes.

The objectives of the project are:
- To measure and analyse the impact of food marketing to children and young people;
- To determine and consider policy options aimed at addressing obesity in children;
- To complement activities and approaches at national level and stimulate concerted action

More info...

Description      -      Financing      -      Outcomes      -      More info

Financing

Leader organisation
EHN (European Heart Network)
Rue Montoyer 31
1000 Brussels
BELGIUM
Contact Person
Susanne LOGSTRUP
Tel: +32.2.512.91.74.
Fax: +32.2.503.35.25.
E-mail: Slogstrup@skynet.be
Associated beneficiaries
University of Oxford established in United-Kingdom
International Association of Consumer Food Organisations established in United-Kingdom
International Diabetes Federation – IDF Europe established in Belgium
Associazione per la lotta alla Trombosi established in Italy
Austrian Heart Foundation established in Austria
Belgian Heart Ligue established in Belgium
Czech Heart Association – Vitastyl established in Czech Republic
Danish Heart Foundation established in Denmark
Estonian Heart Association established in Estonia
Finnish Heart Association established in Finland
French Federation of Cardiology established in France
German Heart Foundation established in Germany
Hellenic Heart Foundation established in Greece
Hungarian National Heart Foundation established in Hungary
Icelandic Heart Association established in Iceland
Irish Heart Foundation established in Ireland
National Heart Forum established in United Kingdom
Netherlands Heart Foundation established The Netherlands
Norwegian Council on CVD established in Norway
Portuguese Heart Foundation established in Portugal
Slovenian Heart foundation established in Slovenia
Spanish Heart Foundation established in Spain
Swedish Heart Lung Foundation established in Sweden
Starting date and duration of project
- 01/03/2004
- 32 months
Total cost
2.856.641,88 €
Subsidy from the Commission
1.713.985,13 €

Description      -      Financing      -      Outcomes      -      More info

Outcomes

Expected outputs are:
Report on the data collected and analysed with an executive summary that will be translated into 16 languages: dissemination to members of the European scientific community, policy makers, health professionals, schools, food industry, advertising industry and others as appropriate;
Press releases announcing the findings of the report: dissemination to the general public in 20 countries;
European consensus statement: dissemination to national alliances and European decision-makers;
National consensus statement: dissemination to national decision makers;
Guidelines on tackling childhood obesity: dissemination to national alliances and more widely at European level.

Final report, January 2007 (480KB)

Description      -      Financing      -      Outcomes      -      More info

More info

Statement of project aim(s) and objectives

Aim
The overall aim of the project is to tackle the obesity epidemic among children and young people and associated avoidable chronic diseases (such as cardiovascular diseases and diabetes). The trend of increased obesity, especially in children, is noticeable everywhere in Europe. Evidence shows that obesity is caused mostly by environmental factors and therefore preventable by appropriate interventions (cf. The report “Obesity in Europe” by the International Obesity Task Force and the European Association for the Study of obesity, which refers to the environment as ‘obesogenic').
Furthermore, one of the Irish Presidency Health Priorities is prevention of cardiovascular diseases and Ireland has expressed a wish to give wider visibility to this issue. For this reason, EHN will launch this project in Dublin during the first part of the Irish presidency.

The objectives of the project are threefold:
To measure and analyse the impact of food marketing to children and young people: The project will build on earlier surveys and interlink with current research activities. The project will have a special focus on the marketing of foods high in fat, sugar and salt. It will explore regulatory frameworks, the extent and nature of food marketing to children in various media and settings and overall trends in marketing strategies;
To determine and consider policy options aimed at addressing obesity in children: The project will review policy options, such as legislation versus self regulation, compensatory actions, including media literacy, marketing of alternative ‘healthier' products and physical activity, including implementation of action plans on enhancing physical activity among children and young people (to be finalised under European Heart Health Initiative III);
To complement activities and approaches at national level and stimulate concerted action: The project will draw up a proposal for a programme on pan-European action addressing childhood obesity.
Methods
The objectives will be achieved through:
Partnership with organisations from various sectors (cardiovascular diseases, diabetes, consumers, academia);
Collection and verification of data at central and national level;
Linking networks and work in alliances (with members from central and local governments, disease specific organisations, nutrition and sports councils, schools, parents organisations, etc);
Communication through various vehicles (publications, electronic information dissemination, European health associations' communication vehicles, press,…);
National and European meetings.

 
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