protect young people and children and the unborn child;
reduce injuries and deaths from alcohol-related road accidents;
prevent harm among adults and reduce the negative impact on the workplace;
raise awareness of the impact on health of harmful alcohol consumption; and on appropriate consumption patterns
Develop a common evidence base at EU level
The strategy identifies
areas where the EU can support
the actions of Member States to
reduce alcohol related harm,
such as financing projects
through the Public Health and
Research Programmes, exchanging
good practice on issues such as
curbing under-age drinking,
exploring cooperation on
information campaigns or
tackling drink-driving and
other Community
initiatives.
The Communication also aims
to promote the exchange of good
practice between Member States,
proposes an Alcohol and Health
Forum of interested parties and
sets out areas where industry
can make a contribution,
notably in the area of
responsible advertising and
marketing.
Combating harmful and
hazardous alcohol consumption
in Europe is a public health
priority for many Member States
and at EU level. Harmful
alcohol consumption is
estimated to cause the deaths
of 195,000 people a year in the
EU. It is a net cause of 7,4%
of all ill-health and early
death in the EU and is
responsible for 1 in 4 deaths
among young men aged 15-29.
. The priorities identified in the Communication are to: 
