European Commission and FC Barcelona launch anti-tobacco partnership
Following on from the success of the European Commission’s “Ex-Smokers are Unstoppable” campaign and FC Barcelona’s ‘Sense Fum’ initiative, Saturday 1st December saw the official launch of a ground breaking joint anti-smoking partnership: "Quit Smoking with Barça".
Paola Testori, Director-General for Health and Consumers from the European Commission, President of FC Barcelona Sandro Rosell and Dr Jordi Monés, the club doctor were all present for the launch at FC Barcelona's stadium, Camp Nou.
Mrs Testori Coggi said “I’m delighted that the success of our award-winning ‘Ex-Smokers are Unstoppable’ campaign has led to collaboration with such a prestigious institution of the world of sport.”
Advice from Barça players
Nearly 700 000 deaths caused byin Europe each year could be prevented if less people smoked, this new campaign will encourage and support the 28 million smokers across Europe in the 25-34 year old age group to kick the habit and become unstoppable ex-smokers for life.
Currently nearly 300 000 Europeans are trying to quit smoking with the existing "Ex-smokers are unstoppable" iCoach tool, which is available online. The new ‘Quit Smoking with Barça’ campaign is built around the new FCB iCoach – a new version of the personal health coaching programme that provides extra tailored support straight from the mouths of Barça players, coaches and staff – taking personal stop smoking coaching to a whole new level with support from a football club they love.
How does the FCB iCoach tool work?
When a smoker registers, he or she completes a short questionnaire that determines the type of coaching needed to quit. Based on the answers, the individual will receive personalised tips, information and motivation directly from Barça players, coaches and staff. The club’s four captains: Carles Puyol, Andrés Iniesta, Víctor Valdés and Xavi are among those offering advice, as are President Sandro Rosell, coach Tito Vilanova, Guillermo Amor, and other club experts.
The new FCB iCoach is available from today as an app for both iPhone and Android. There has never been a better time to quit smoking. Sign up today!