Directorate General Health & Consumers
Task Force Marketing Communication
Brussels, 12 November 2008
Social marketing : main principles, tools & theoretical models(4.1 MB)
University of Rennes 1, France
Experience of a social marketing
campaign – a point of view of the external evaluator(50 KB)
The Finnish Youth Research Network
The campaign and drunkenness - Conclusions(20 KB)
Piispa, M & Soikkeli, M. & Salasuo, M & Hoikkala, T. (2008) The Campaign and Drunkenness. Evaluator of the campaign ('Drunk you’re a fool campaign')".
Helsinki: Finnish Federation of the Brewing and Soft Drinks Industry.
Delivering in Partnership through Social Marketing(1.8 MB)
F. Sheehan, K. Mackey
MEAS: Mature Enjoyment of Alcohol in Society Limited
Risky business - How the alcohol social marketing strategy for England can help harmful drinkers help themselves(1.4 MB)
Department of Health, England
Aktionswoche Alkohol(1.9 MB)
Alcohol Prevention Day in Italy(1.1 MB)
These papers were produced for a meeting organized by the Health & Consumer Protection DG and represent the views of their authors on the subject. These views have not been adopted or in any way approved by the Commission and should not be relied upon as a statement of the Commission's or the Health & Consumer Protection DG's views. The European Commission does not guarantee the accuracy of the data included in these papers, nor does it accept responsibility for any use made thereof.