"In 30 years’ time, there will be 150 million older people living in the EU. Where will you live? What kind of shape will you be in? Will you still be healthy and independent? Society is ageing. But making sure our golden years are happier and healthier is not just down to the individual, it’s also down to the whole society, public and private sectors together. Improving the quality of life of older people is a priority for the European Commission. This video promotes the European Innovation Partnership on Active and Healthy Ageing which brings together organisations involved in active ageing all over Europe – public authorities, associations, industry, NGOs, patient organisations and citizens. Working together they learn from each other, boost innovation and enable people to live longer and healthier lives."