This pilot scheme aims to increase the average healthy lifespan of Europeans by 2 years by 2020, by:
- improving health and quality of life (with a focus on older people);
- ensuring health and social care systems are sustainable and efficient in the long term;
- enhancing the competitiveness of EU industry through business and expansion in new markets.
As active and healthy ageing is a challenge shared by all European countries, it offers Europe an opportunity to establish itself as a global leader capable of providing innovative responses to this challenge.