Notification Detail

Public Health (Alcohol) Bill 2015

Notification Number: 2016/42/IRL (Ireland)
Date received: 27/01/2016
End of Standstill: 28/04/2016 ( 28/07/2016)

Issue of comments by: Commission,Denmark,Netherlands,Slovakia,United Kingdom
Issue of detailed opinion by: Austria,Bulgaria,Czech Republic,France,Germany,Italy,Poland,Portugal,Romania,Spain
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Message 001

Communication from the Commission - TRIS/(2016) 00273
Directive (EU) 2015/1535
Notificación - Oznámení - Notifikation - Notifizierung - Teavitamine - Γνωστοποίηση - Notification - Notification - Notifica - Pieteikums - Pranešimas - Bejelentés - Notifika - Kennisgeving - Zawiadomienie - Notificação - Hlásenie-Obvestilo - Ilmoitus - Anmälan - Нотификация : 2016/0042/IRL - Notificare.

No abre el plazo - Nezahajuje odklady - Fristerne indledes ikke - Kein Fristbeginn - Viivituste perioodi ei avata - Καμμία έναρξη προθεσμίας - Does not open the delays - N'ouvre pas de délais - Non fa decorrere la mora - Neietekmē atlikšanu - Atidėjimai nepradedami - Nem nyitja meg a késéseket - Ma’ jiftaħx il-perijodi ta’ dawmien - Geen termijnbegin - Nie otwiera opóźnień - Não inicia o prazo - Neotvorí oneskorenia - Ne uvaja zamud - Määräaika ei ala tästä - Inleder ingen frist - Не се предвижда период на прекъсване - Nu deschide perioadele de stagnare - Nu deschide perioadele de stagnare.

(MSG: 201600273.EN)

1. Structured Information Line
MSG 001 IND 2016 0042 IRL EN 27-01-2016 IRL NOTIF

2. Member State

3. Department Responsible
NSAI, 1 Swift Square, Northwood, Santry, Dublin 9.
Telephone: +353 1 807 3800, Fax: +353 1 807 3838,

3. Originating Department
Department of Health
Hawkins House
Hawkins Street
Dublin 2

4. Notification Number
2016/0042/IRL - C50A

5. Title
Public Health (Alcohol) Bill 2015

6. Products Concerned
This Bill relates to sale, labelling, advertising, marketing, and display of alcohol products.

7. Notification Under Another Act
- Directive 2000/13/EC on the labelling and presentation and advertising of foodstuffs
- The Department is consulting with stakeholders to inform the transitional periods for the advertising provisions. The Public Health (Alcohol) Bill will be amended to provide for the transitional periods during its passage through the Houses of the Oireachtas.

8. Main Content
This Bill relates to alcohol products. It includes provisions for:
• minimum unit pricing of alcohol products
• health labelling of alcohol products
• the regulation of advertising of alcohol products
• the regulation of sponsorship by alcohol companies
• structural separation of alcohol products in mixed trading outlets
• the regulation of the sale and supply of alcohol in certain circumstances.

The provisions on minimum unit pricing (MUP), health labelling and advertising are relevant for the purpose of this notification.

The Public Health (Alcohol) bill makes it illegal to sell or advertise for sale, at retail level, alcohol products at a price below a set minimum price of 10 cent per gram of alcohol. The Minister can increase the MUP three years after commencement and every 18 months thereafter, following a review.

Labels on alcohol products, websites where alcohol is sold online, documents with kegs or casks must contain health and pregnancy warnings, quantity of grams, energy value and details of an alcohol public health website to be provided by the Health Service Executive (National Health Service).

The PHAB provides for the regulation of the content of advertisements, and restrictions in cinema advertising, outdoor advertising, print media, sponsorship by alcohol companies and a prohibition on the sale of alcohol branded children's clothing.

9. Brief Statement of Grounds
The Public Health (Alcohol) Bill (PHAB) aims to reduce alcohol consumption in Ireland to 9.1 litres per person per annum by 2020, and to reduce the harms associated with alcohol.

Minimum Unit Pricing.

How affordable alcohol is to the average consumer is an important component in tackling alcohol abuse. The price of alcohol is directly linked to consumption levels and levels of alcohol related harms and costs i.e. i.e. as the price of alcohol increases, consumption rates and harms decrease.
Despite Ireland having relatively high excise duty rates, the price of alcohol remains relatively affordable, particularly in supermarkets. A minimum pricing policy for alcohol would help to reduce consumption of alcohol in Ireland especially by those who drink in a harmful and hazardous way. It would also have a greater impact on discouraging children and young people to drink, as they are price sensitive. The University of Sheffield reported that the introduction of minimum unit pricing policies in Ireland would be effective in reducing alcohol consumption, alcohol-related harms (including alcohol-related deaths, hospitalisations, crimes and workplace absences) and the costs associated with those harms.

The World Health Organisation European Action Plan to Reduce the Harmful Use of Alcohol (2012-2020) recommends that measures are taken to introduce a series of warning or information on labels on all alcoholic beverage containers. The Plan further recommends that the focus of such messages might be to address issues of immediate concern such as drinking during pregnancy. Research shows that accurate information on the alcohol content of specific beverages is essential to promote drinker’s tracking of alcohol intake. However, ‘standard drink’ or units are widely misunderstood by the general public. Public health messaging in Ireland is switching to grams of alcohol. Having the grams on containers will assist the public in becoming more familiar with this new and more consistent approach. The labelling provisions aim to ensure that consumers are provided with access to health information on alcohol products regardless of where they purchase it, for example, in a shop, in a pub, or on-line.

Protecting children from exposure to alcohol marketing is an important public health goal. There is a compelling body of research evidence which shows that exposure to alcohol marketing, whether it is on TV, in movies, in public places or alcohol branded sponsorship, predicts future youth drinking.
Numerous longitudinal studies have found that young people who are exposed to alcohol marketing are more likely to start drinking, or if already drinking, to drink more. The AMMIE project (Alcohol marketing monitoring in Europe) monitored alcohol advertising practices and marketing activities and found that minors are exposed to large volumes of alcohol advertising and self-regulation is not able to protect young people from exposure to large volumes of alcohol marketing and appealing alcohol advertising

10. Reference Documents - Basic Texts
References of the Basic Texts: Please find links below to:

(i) Healthy Ireland: A Framework for Improved Health and Wellbeing 2013 - 2025

(ii) Steering Group Report on a National Substance Misuse Strategy 2012

(iii) Sheffield Report

(iv) Public Health (Alcohol) Bill 2015

(v) Bill Explanatory Memorandum

(vi) Regulatory Impact Analysis for the Bill

11. Invocation of the Emergency Procedure

12. Grounds for the Emergency

13. Confidentiality

14. Fiscal measures

15. Impact assessment
Note: a link to the impact assessment is included in Section 10.

16. TBT and SPS aspects
TBT aspect


SPS aspect

No - The draft is not a sanitary or phytosanitary measure

European Commission

Contact point Directive (EU) 2015/1535
Fax: +32 229 98043

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