Tourist destinations are increasingly being called upon to tackle social, cultural, economic, and environmental challenges. Because being able to measure their performance in relation to sustainability is essential, the European Commission has developed a ‘European Tourism Indicators System’ (ETIS).
ETIS is a Europe-wide system suitable for all tourist destinations, encouraging them to adopt a more intelligent approach to tourism planning. It is:
The ETIS toolkit provides the primary support (guidelines) and clear explanations of what the indicators (core and supplementary) are, and how to use them. It also shows how ETIS complements other existing tools and methodologies at international and European level. The toolkit is available in all EU languages.
The supporting electronic documents consist of the destination profile, data sheets, glossary, surveys and an invitation letter template. They are all available for download.
The Destination Dataset is an Excel document which can be used manually for collecting data gathered during the ETIS implementation.
The ETIS joint conference on 'Managing and promoting sustainable and accessible tourism destinations’ was organised by the European Commission and held in Brussels on 28 January 2016.
The conference highlighted the results of the ETIS implementation at the end of its 2-year pilot phase (2013-2015). Participants were given the opportunity to learn about the final assessment of the ETIS toolkit and indicators, including first-hand good practices shared by the destinations involved. The conference also gave special attention to accessible tourism.
As recognition of the efforts made by the destinations which participated in and completed the ETIS pilot phases, the European Commission organised the ETIS and Accessible Tourism Awards 2016.
The awards ceremony took place on 22 April 2016 in Brussels . The jury handed out 1 to 3-star rankings to 10 destinations for sustainability, accessibility, and social impact awards in three categories: overall winners, responsible destination management, and sustainable economic development. Two destinations received a special mention for sustainable and accessible destination management.
ETIS has been implemented voluntarily and successfully in 2 pilot phases since 2013, by over 100 destinations (including non-EU destinations). Participating destinations have showed that sustainability and accessibility at tourism destinations are both financially and logistically feasible and can enhance the competitiveness of the entire tourism sector.
Destinations that use ETIS can improve their economic sustainability whilst helping to preserve the diverse natural landscapes that the European continent has to offer, and enabling access for everyone.
ETIS was launched at a conference in February 2013 after a feasibility study had taken place. 2 pilot phases (2013-2014 and 2014-2015) were conducted, and with the help of an informal pool of experts, the system was assessed and improved through feedback collected from the destinations.