The competitiveness of the European tourism industry is closely linked to its sustainability and the European Commission works on a number of initiatives in this area.
The competitiveness and sustainability of the tourism industry go hand-in-hand as the quality of tourist destinations is strongly influenced by their natural and cultural environment, and their integration into the local community.
Long-term sustainability requires a balance between economic, socio-cultural, and environmental sustainability. The need to reconcile economic growth and sustainable development also has an ethical dimension.
The Commission Communication, ‘Agenda for a sustainable and competitive European tourism’ proposes solutions to the challenges of sustainable tourism, see background.
As part of its work in diversifying the tourism experiences on offer in the EU, the Commission co-funds sustainable transnational tourism products that can contribute to tourism growth.
Because tourist destinations are increasingly called upon to measure their performance in relation to sustainability, the Commission has developed a European Tourism Indicators System as a simple method for measuring sustainability performance.
Major challenges for sustainable tourism include:
The 2007 Commission Communication, ‘Agenda for a sustainable and competitive European tourism’ recommended the use of the following principles to address these challenges: