Leader projects, policy officers, local and regional authorities, universities and other actors involved in tourism will participate to the event, that will be mainly devoted to the promotion and valorisation of European citizenship and cultural and historical heritage.
In line with new communication "Europe, the world's No 1 tourist destination – a new political framework for tourism in Europe" adopted on the 30th June 2010, where the need of promoting cultural itineraries is specifically mentioned (see Communication - pages 7-8), a particular focus will be given to "European Cultural Routes".
A draft programme of the event is annexed. The final version of the programme, together with other practical details and information, will be available soon.
European Tourism Day on Europa (web archive).