Internal Market, Industry, Entrepreneurship and SMEs

Crossroads of Europe, 2012: Cultural and religious routes

Crossroads of Europe, 2012: Cultural and religious routes
Published on: 20/04/2012
'Crossroads of Europe' is an annual event highlighting places and routes in Europe associated with a coming together of different cultures. The aim is to promote cooperation and exchange, and to raise awareness of the potential for a new kind of tourism.
Event date: 06/06/2012 to 10/06/2012
Location: Teatro Fraschini
Organiser: European Commission and Municipality Pavia
Cultural and religious routes
For this first year, the focus was put on cultural and religious routes.
A conference and a fair were hosted by the Italian city of Pavia – located at the crossroad of five cultural routes that once attracted people from all over Europe, united by their shared values. 
  • Public conference: 'Religious tourism and pilgrimage routes', 7 June 2012
    This public conference aimed to stimulate interest in pilgrimage routes and raise awareness of the need for sustainable tourism that respects nature and cultural traditions
  • Fair 6-10, June 2012
    The fair comprised stands, exhibitions, photo and video competitions, cultural events and food tastings

Programme of the event (254 KB)

Presentations made at the Conference

Session I
"Cultural tourism and local development" (141 KB) - Mr Greg RICHARDS, Tourism Research & marketing
"Tourism linking cultures on the Silk Road" (7 MB) - Ms Johanna DEVINE, United nations World Tourism Organization
"La bande verte et citoyenneté" (688 KB) - Mr Antoine SELOSSE, European Cultural Route of St Martin de Tours
"Paysage et sites casadéens" (88 KB) - Mr Robert FLAURAUD, President of the Casa-Dei European Network
"Historic hotels : a new way to discover cultural routes" (7 MB) - Ms Barbara AVDIS, Historic hotels of Europe
"Danube Cultural Routes" (1 MB) - Mr Boris CAMERNIK, General Secretary of the Danube Competence Centre

Session II
"TripAdvisor and the Silk Road experience" (3 MB) - Ms Helena EGAN, TripAdvisor
"Innovation on the promotion of local economy through cultural tourism" (2 MB) - Mr Antonio COCCO, Director-General of ISNART-Unioncamere (National Institute for Tourism Research)

Session III
"Tourism and Accessibility" (203 KB) - Ms Antonella CORRERA, European Commission
"Working to make Tourism accessible for all (4 MB) - Ms Annagrazia LAURA, Member of the Board of the European Network for Accessible Tourism (ENAT)
"Facilitating the participation of people with disabilities to the Saint James Walk in Catalonia" (3 MB) - Ms Blanca CROS, Marketing Responsible for Cultural and Accessible Tourism in the Catalan Tourist Board
"Accessible greenways" (3 MB) - Ms Mercedes MUNOZ, Director of European Greenways Associations

Session IV
"Un’innovazione legata al turismo culturale: Il Portale della Via Francigena" (5 MB) - Ms Simonetta BONITO, Italian Ministry for Culture