Growth

Business Planet: How can protecting intellectual property rights protect your brand?

Business Planet: How can protecting intellectual property rights protect your brand?
Published on: 09/10/2017
Business Planet goes to Malmö, Sweden to find out why SMEs that invest more in their intellectual property are more competitive.
Airbag helmet deploying after collision

The team visit Hövding - a company that has developed a unique airbag helmet for cyclists, and invests €20 000 to €30,000 each year in protecting its intellectual property.

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