Crowdfunding is an emerging source of financing involving open calls to the public, generally via the internet, to finance projects through donations, monetary contributions in exchange for a reward, product pre-ordering, lending, or investment.
Any type of organisation can launch a crowdfunding campaign. SMEs, artists, innovative start-ups, and social entrepreneurs may all benefit from different forms of crowdfunding.
The guide for small businesses explains what crowdfunding is and how to use it. It offers information for small and medium-sized enterprises (SMEs) on different types of crowdfunding and gives practical tips on how to access it.