Some argue that cross-border shopping online will never be a major phenomenon, because of trust, or language, but the evidence suggests that there is real potential. The universe of people who are more likely to shop across borders is larger than one might think. The 13.7m citizens who live in another Member State provide a small nucleus within the 500m population of the EU. To this must be added a much larger figure: one third of people who live in an EU border area. This population is very likely to have the confidence, trust and language skills to purchase online goods or service in a neighbouring Member State. Many of them already shop or work in a neighbouring Member State.
What do you think?