What is Novel Food?
Novel Food is defined as food that has not been consumed to a significant degree by humans in the EU prior to 1997, when the first Regulation on novel food came into force.
'Novel Food' can be newly developed, innovative food or food produced using new technologies and production processes as well as food traditionally eaten outside of the EU.
Examples of Novel Food include agriculture products from third countries (chia seeds), newly produced nutrients (synthetic zeaxanthin) or extracts from existing food (rapeseed protein).
Novel Food must be:
Safe for consumers
Properly labelled to not mislead consumers