Fisch vom Kutter in the bay of Kiel, Germany, is an organisation that sells directly to customers from their fishing vessels as they arrive in the port. The idea came about from falling fish prices, and a desire to reenergise the local fishing community, which had dropped from 3 000 active fishers at its peak, to the current level of 59 small scale fishers. Their ingenious method of selling involves sending a simple text message to their website, whilst they are at sea, informing customers of their daily catch. Customers can then meet the vessels at the port and buy their fish directly from the fisher, improving prices, freshness and quality.
The project has at its core six main aims:
Find out more on their project in the video.
©FARNET/Fisch vom Kutter