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The project aims to study the strategic field of cultural industry concerning Tourism and Cultural Heritage. In particular starting from the venetian publisher Marsilio, the projet aims to investigate the italian and international publishing market relating to the publication of art book in order to identify areas of weakness, fill them and develop proposals for innovation applicable to the publishing industry operating in the cultural heritage. The project involves the provision of operational plans to improve the quality of publication in the field of art book, their disclosure, also using multimedia technology, the development of new products and new publishing strategies, in order to meet the needs of the public but also to create new and more conscious curiosity and needs.
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