'HR Excellence in Research' logo awarded to institutions actively implementing the European Charter and Code for Researchers.
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The research project is aimed at exploring in-depth the constitutive dimensions and dynamics of consumer-brand relationship building and negotiation. This by adopting a research approach firmly anchored in the social-cultural context in which such a relationship develops and maximally sensitive in detecting the multiple facets of the investigated phenomenon. The candidate will be therefore asked to demonstrate the capability to undertake a research path able to point out and understand the complexities put into play in the consumer-brand relationships, facing the open challenges of brand research at the conceptual, methodological, and managerial level.
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