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Fellowship & Grant details

Fellowship posted by Italian Ministry of Education, University and Research (25/07/2013 02.32)

CORPORATE BRAND: EMPIRICAL EVIDENCE ABOUT THE DIFFERENCES BETWEEN VALUE AND MARKET PRICE IN THE LAST DECADE

Please note that the job is no longer active!

In recent years the literature on business management has recognized an increasingly and prominent role to intangible resources, considering them as a main determinant of corporate value. Namely, brands are regarded as a key driver of company’s success in many industries. Italian Generally Accepted Accounting Principles (GAAP), however, do not consistently report this intangible as an asset. Specific criteria are set by OIC 24 to recognize brands in front of the balance sheet.

The objective of this research project is twofold. Firstly, to examine the economic significance of brands’ transactions and how these are realized. Secondly, to assess the magnitude of the gap between values and market prices, testing possible determinants. The issue of divergence between values and prices is known in the financial literature.

Please note that the full description may be available in the national language since some job boards have their own publication policy. Thank you for your understanding!

Research Fields

Economics


Programme Description
Eligible destination country/ies for fellowsItaly
Eligibility of fellows: country/ies of residenceAll
Eligibility of fellows: nationality/iesAll
Website of Fellowship Programmehttp://www.apd.ict.uniba.it
Fellowship's Details
Career StageExperienced researcher or 4-10 yrs (Post-Doc)
Research ProfilesNot defined
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Application deadline

22/08/2013

Other fellowship details
Fellowship ID

57119

Funding organisation / Contacts
ISTITUTO BANCO DI NAPOLI – FONDAZIONE

Other
Napoli - Italy
www.ibnaf.it
E-mails
info@ibnaf.it

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