In Sweden, an ESF project is using social media to help engage disadvantaged young people
Youth to Work is an ESF-funded project in Gävleborg county in Sweden in which local authority services worked together to help young people with psychiatric problems to approach working life and develop good practices to get on in work. Such young people are not so different, explained project worker Viveka Lindberg, who stresses that solutions are a matter of attitude. The project has shown how time for personal development and relationship building with a mentor is vital for success. Speaking the same ‘language’ is also an important element, which is why the project used technological tools such as mobile phone applications to stay in contact and help the young participants structure their daily lives better and make them feel valuable – breaking negative role expectations. Since it started in 2009, over 40% of the 200 young participants have gone on to find work.