A ESF project is helping at-risk older workers use information technologies to run their own businesses
In Lorca in the Spanish province of Murcia the Union of Self-Employed Professionals and Workers presented the ‘Employment 2.0’ programme which is launching pilot projects to promote independent entrepreneurship through mainland Spain and the Canary Islands. By providing a suite of digital services, such as electronic commerce, online marketing and social media, the programme aims to boost entrepreneurship among the over 55 year-old age group. As well as promoting new start-ups, the programme also targets established micro-businesses run by older workers who want to upgrade and grow their activities. The programme is partnered by the Fundetec foundation, a specialist in the integration of information technologies into business and society.