Green Passport initiative launched to promote a sustainable 2014 World Cup
The Green Passport initiative, a campaign designed to help tourists minimise their environmental impact while travelling to Brazil for the 2014 World Cup, has been launched by the United Nations Environment Programme (UNEP) and Brazil's ministries of Environment, Sports, Tourism and Social Development. Read more…
With over half a million visitors expected to travel to Brazil during the World Cup, this initiative will help promote a more sustainable and responsible travel culture. The Green Passport, which is available online and as a mobile application, provides users with information and advice on making their visit more environmentally-friendly.
The initiative also includes the Green Passport Tours, offering tour options around each one of Brazil’s 12 host cities, with the aim of encouraging tourists to use public transport, sustainable accommodation establishments and local cultural experiences.
UNEP and the Brazilian Government have been working together on the initiative since 2012. Engagement of the tourism sector has been a very important part of the process and a number of activities were undertaken to raise awareness around eco-efficiency in hotels, bars and restaurants. Businesses have also been invited to take the Green Passport Pledge and commit to more sustainable practices.
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