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Resource Efficiency

Upcycled product designs showcased at Green Week


The winning designs of Generation Awake’s Young Designers Contest were displayed in a special exhibition at the European Union’s recent Green Week conference. Competition participants, aged between 18 and 40, were asked to ‘upcycle’ new products – such as clothes, toys, artworks, jewellery or furniture – from waste materials. Read more…

Generation Awake was originally created by the European Commission to encourage people to consider their consumption habits and their impacts on the environment, natural resources, quality of life and wellbeing. The campaign highlights the importance of re-using and recycling in everyday life and promotes ways of conserving water, energy and other natural resources in an attempt to reduce waste.

The competition was designed to spread the idea of re-use of materials in younger generations. It also aimed to encourage people to think about the planet’s limited resources, the value of waste, and how to tackle environmental issues in a creative way.

The four winning designers come from Bulgaria, France, Italy and Lithuania. They were chosen by a team of five independent experts. Winning entries included an environmentally friendly children’s playhouse made of cardboard and PET plastic bottles, a collection of furniture made from 100% reclaimed wood and a chair-suitcase – an upcycled chair that can be folded up into a suitcase.

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Press release

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