Commission teams up with businesses, environmental groups and universities to promote climate action
The European Commissioner for Climate Action, Connie Hedegaard, has launched an online pan-European communications campaign to promote practical solutions to climate change. The campaign, which has the slogan ‘A world you like. With a climate you like’, will demonstrate how climate action can improve health and wellbeing, bring economic benefits to European citizens and protect the environment for future generations. It is being carried out in collaboration with more than 70 like-minded organisations across Europe, including business associations, universities, government institutions and non-governmental organisations. Read more…
The campaign is a follow-up to the Commission's Roadmap for moving to a competitive low-carbon economy in 2050, which sets out pathways for deep, but cost-effective, emission reductions by the main economic sectors. The campaign website will showcase existing cost-efficient solutions for achieving the EU's objective of an 80–95% reduction in greenhouse-gas emissions by 2050. It will also provide an online platform for individuals, businesses and local groups to upload, promote and discuss their low-carbon ideas and take part in a pan-European contest to find the best and most original solution.
Speaking at the launch event in London, Commissioner Hedegaard said‘We have a choice. We can act on our knowledge about climate change. Or we can sit idly by and watch as things get worse. Both options come with a price tag. So why not create a world we like, with a climate we like – while we still have time? With this campaign we want to focus the debate on the solutions and find out what is holding us back from applying them.’
The website will soon be available in 23 European languages and the campaign will run until the end of 2013. A number of events are also being planned in Member States over the next year, including Bulgaria, Italy, Poland and Portugal.
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