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The Blue Economy – shifting competitiveness beyond globalisation

15 May 2013: Brussels, Belgium

Professor Gunter Pauli, entrepreneur, author and initiator of the Blue Economy economic philosophy, will present the 85th lecture in the series of Aurelio Peccei Lectures & Dialogues, organised by the Club of Rome in collaboration with Deloitte. Professor Pauli is the founder and chairman of Zero Emissions Research and Initiatives (ZERI), a global network whose common vision is to view waste as resource and seek solutions using nature's design principles as inspiration.  Read more…

The Club of Rome is an informal association of independent leading thinkers from politics, business and science, whose mission is to act as a global catalyst for change through the identification, analysis and communication of the crucial problems facing humanity. Professor Pauli will present an update to his report on the Blue Economy, which was first presented to the Club of Rome at its General Assembly in 2009.

The Blue Economy, which goes beyond the Green Economy,  is where the best for health and the environment is cheapest and the necessities for life are free thanks to a local system of production and consumption that works with what you have. In the lecture, Professor Pauli will advocate a shift towards a competitive business model that allows producers to offer the best products at the lowest prices. He will argue that the key to this shift is evolution from a core business model based on fierce competition to a portfolio of business that generates multiple benefits for business and society.

The lecture is free, but electronic registration is required beforehand.

For more information and to register, please see the event invitation.

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