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Best practice - Special target audiences

CHAMP: Sustainability Management for local and regional authorities

The CHAMP project (2009-2012) aims at training and supporting local and subregional authorities in the implementation of an integrated management system for climate change mitigation and adaptation as well as promoting the model Europe-wide. Within the project, a series of Integrated Management System (IMS) trainings for local authorities were organised in each partner country: Finland, Germany, Hungary, and Italy. Altogether, over 20 training workshops for the pilot 58 municipalities and regions were organised. More information on the national trainings is available on the national training hubs' pages. As a part of this project, publications of the outcomes are available (newsletter, e-brochures) as well as an online best practice library based on case studies conducted among members. All materials from the conferences are available online, including videos, presentations, articles, and even live streams.

More information: Website

Eco-mapping Tool

This is a simple, practical visual tool used to analyse and manage the environmental performance of small companies and craft industries. By drawing a series of "maps," one quickly locates the most significant environmental hazards on the company site, which pinpoints areas for improvement. Once completed, the set of eco-maps serves as the basis for environmental management system documentation. This project aims to create a network as well as provides a newsletter that acts as a news and story sharing platform.

More information: Website

WASH Media Awards

The Water Supply and Sanitation Collaborative Council (WSSCC) and the Stockholm International Water Institute (SIWI) host the annual WASH Media Awards. The competition is open to journalists and broadcasters, who are asked to submit investigative stories and reports on water supply, sanitation and hygiene issues. By building support for coverage of WASH issues in local, national and international media, the WSSCC hopes to positively influence decision-makers, businesses, public bodies, families and individuals. (July 2012)

More information: Website

VDI Centre for Resource Efficiency (VDI ZRE)

Funded under the National Climate Initiative of the German Ministry of Environment, the VDI ZRE focuses on improving the consumption of natural resources in the construction and manufacturing sectors. The project’s primary goal is utilising current resource efficiency technologies to reduce material costs and increase competitiveness in small- to medium-sized businesses in Germany. VDI ZRE aims to add value to the German economy by creating jobs, training employees and improving biodiversity and public health. The Centre provides a database, efficiency atlas, newsletter, movies and qualification tools for small- and medium sized businesses implementing resource efficiency programs. (July 2012)

More information: Website
Contact: Julia Herr, VDI Zentrum Ressourceneffizienz GmbH

The Ramsar Wetland Conservation Awards

Established in 1996 by Resolution VI.18 of the 6th Meeting of the Conference of the Contracting Parties to the Convention on the Wetlands, the Ramsar Wetland Conservation Award is given to institutions with a proven record of achievements in one of the three areas: management, wetland science and education. The award, which has so far been given four times, is presented at the meeting of the Conference of the Contracting Parties. (July 2012)

More information: Website

World Water Assessment Programme (WWAP)

Spearheaded by UNESCO, the UN WWAP monitors trends and issues, provides recommendations and develops case studies on the state, use and management work of the world's freshwater resources. The programme's triennial report reviews the current state and ongoing progress in water use and conservation practices. WWAP also monitors critical emerging issues around freshwater resources and uses this data to develop case studies and policymaking tools for water managers and decision-makers. (July 2012)

More information: Website

2012 Power of Water Campaign

Organised by the Clean Water Network, the Power of Water campaign is designed to remind and encourage local, state and national legislators in the U.S. to ensure clean and adequate waterways for the public and environment. The campaign will be hosting a number of events in 2012 to commemorate the 40th anniversary of the U.S. Clean Water Act. Outreach materials, radio and television announcements, and digital content on the history and achievements of the Clean Water Act will also be distributed to decision-makers and the general public. (July 2012)

More information: Website
Contact: Nathalie Roy, Clean Water Network

ICLEI Procura+ Campaign

Procura+ Campaign is a Local Governments for Sustainability (ICLEI) initiative designed to help public and semi-public agencies of all sizes engage in sustainable procurement and consumption, and spend public money responsibly on products and services promoting sustainable development. The ICLEI campaign supports local government agencies and authorities across Europe and publishes best practice examples of how entities can save money while performing well in the environmental arena. Participants can access the Procura+ Manual and sustainable procurement resource centre for information, news and discussion on sustainable procurement issues. (July 2012)

More information: Website
Contact: ICLEI Europe

Guidelines for the Sustainable Organisation of Events

The German Federal Environment Agency (UBA) has published an updated set of guidelines to help reduce the environmental impact of travel, energy use, waste management and disposal practices when organising and planning events. The guide covers a wide range of meeting planning topics, including energy and climate, catering, waste management, water management and communication. Users can also use the guide's worksheets and reference a list of services and products certified under the EU Ecolabel and the German ecolabel "Blue Angel". (July 2012)

More information: Website
Contact: UBA

Creating an awareness campaign

Published by the Carbon Trust in the United Kingdom, this guide assists organisations in the public and private sectors on creating awareness in the workplace about energy use. Multiple guides and publications are available on the website to help organisations measure carbon usage and how to save money by using energy more efficiently.  Additional guides are available for businesses looking to build and refurbish projects, and for educating staff on how to reduce their energy consumption and combat climate change (requires website registration).(July 2012)

More information: Website
Contact: Carbon Trust

UN Water Activity Information System (UNW-AIS+)

Launched in November 2011, the UNW-AIS+ is an interactive online tool that stores, updates and shares electronic and multimedia content on existing water-related projects. Developed by the UN-Water Decade Programme on Capacity Development (UNW-DPC), the tool is being expanded to include additional water-related fields including transboundary water, water quality and climate change. Users can take advantage of the site’s search tool for projects, an eLearning centre for learning materials and services, and an interactive forum for online discussion on UN-Water activities. (July 2012)

More information: Website
Contact: UNW-AIS+

OECD Environmental Data and Indicators

The 'Environmental Data and Indicators' section on the OECD website is a public online resource on various data and statistics on the environment. Web visitors can find tools including environmental indicators from the OECD Factbook, a CO2 emissions table, working papers and reports. Other available resources include the OECD Environmental Data Compendium, which presents data on the relationship between pollution and natural resources in energy, transport, agriculture and other industries. Governments, companies and laboratories can also find guidelines for testing chemicals used in industrial production. (July 2012)

More information: Website


The EnergyMap platform, partly sponsored by the European Union, gathers Danish companies, organisations, institutions and public authorities and gives them the opportunity to present their work and ideas on technologies and programmes that may help combat climate change and improve energy-efficiency. The EnergyMap website presents information from members regarding the latest energy and climate related technologies, projects, solutions, cases and events, which are listed in seven categories of technology areas (renewable energy, energy efficiency, efficient energy production, infrastructure and energy carriers, intelligent energy, environmental technologies, climate adaptation). (September 2011)

More information: Website
Contact: EnergyMap

Energy Challenge for schools

Schools in Brussels have very a high energy consumption; heating represents 75% of their general energy consumption, followed by lighting (15%) and various electric devices (10%). The Brussels Institute for Environmental Management (IBGE) thus launched the "Energy Challenge for schools" initiative. Its purpose is to encourage and assist schools in the Brussels Region to reduce their energy consumption by informing them about good habits, cheaper energy, and simple adjustments that have a real impact on energy consumption without reducing comfort or requiring heavy investment. Educational tools are provided in an entertaining way to address the problem of energy with young people. The Energy Challenge is conceived to combine energy savings and education since today's children are tomorrow's responsible citizens. (September 2011)

More information: Website
Contact: IBGE

Connected Cities

"Connected Cities" was a European network within a European programme called Interreg IIIC that ran from 2005 to 2007. It gathered many experts predominantly from research institutes and universities located in Greece, Spain, Italy, Portugal and the Netherlands. It aimed to exchange best practices at the local level, on the topic of sustainable transport and mobility. It had a communication and dissemination component and many actions were carried out, such as the organisation of conferences and workshops every three months (with showcases, lectures, group meetings and the creation of a website). It also included the publication of magazines twice a year, and disseminating best practices on various topics such as sustainable underground construction. The central target audience was decision makers at the local and regional level. (September 2011)

More information: Website

Green City 2015

Manchester city’s “Green City 2015” aims to enhance environmental performance to achieve its population's growth, wealth, health and happiness. Manchester intends to reach this goal by extending environmental education and raising awareness among people of all ages. The intention is to contribute to making people responsible citizens, and making them understand that they can change their environment in a good way with appropriate behaviours, values and skills. The city made an environmental guide available online, offering advice and guidance to its citizens on how to improve their daily habits. The youth is placed at the centre of the education campaign since the next generation will have the responsibility to find solutions to pollution and climate change. Public and private organisations are provided with an “Environmental business pledge”, which is a free advice and award scheme designed to help them improve their environmental performance. (September 2011)

More information: Website

Keep your soul unpolluted, Poland

This provocative campaign was based on the fact that 90% of the Polish population declare Catholicism as their faith. The Ministry of the Environment therefore decided to link being a good Catholic with being environmentally-friendly. It focused in particular on waste, which is a big issue in Poland. The main target groups were women and youth from villages and small towns, because religion had the greatest impact on these particular populations. The goal was to make people aware of the impact of illegal dumping and waste burning; the message used was not to commit “ecological sins”. Media tools included: television (with a spot of a priest who explained how to collect and dispose of waste properly), radio, print press (including a quote from John-Paul II), and the Internet. A competition for children was also set up: it consisted of creating an educational film or a comic strip, and to create a mascot toy out of waste materials. (March 2011)

More information: Website

National postcard initiative on biodiversity, Sweden

On June 5 (the International Day of the Environment), the Ministry of the Environment launched a campaign to raise awareness on local biodiversity and endangered species. The Minister sent postcards to local municipalities, featuring the threatened species in each particular region. The postcard came with an appeal to take action in order to protect these species. Local media and NGOs were alerted in order to put pressure on politicians through setting up stands during events, posters, etc. Schools and preschools were also targeted by the dissemination of a calendar which gives practical exercises and tips on biodiversity. The aim was to stress that it was crucial to work on local conservation. The idea of this campaign was inspired by similar initiatives that had taken place in Norway and Denmark. (March 2011)

More information:Description

Water guide for building and renovation, Belgium
From the assessment that Belgium was performing badly regarding the water exploitation index, the Flemish Environment Agency decided to design a campaign to explain legal and technical information to architects – the major stakeholders of water use in buildings. A guidebook and a website were produced using a relatively small budget. A partnership was formed with the Flemish Organisation of Architects and the Centre of Sewage Companies in order to lend credibility to the messages conveyed. The dissemination of the guidebook started on World Water Day, and the guidebook was presented during a wastewater-focused conference. Paper copies of the information were sent along with building permits. Information sessions were organised for architects. Municipal administrations were also targeted, and free links were added to public websites. (March 2011)
More information: Website

Green Music Group

Reverb, a non-profit organisation that aims at educating musicians and their fans towards a more sustainable future, launched the Green Music Group project. GMG is a large-scale, high-profile environmental coalition of musicians, industry leaders and music fans using their collective power to bring about widespread environmental change within the music industry and around the globe. This project underlines the fact that people can be real multipliers for environmental messages, music being a widespread activity. (July 2010)

More information: Website


This website was set up by the Mobilise Energy Awareness action, which is supported by the Intelligent Energy Europe programme (this programme is part of the EU Competitiveness and Innovation Framework Programme, CIP). EnergyXchange presents awareness-raising material on different environmental topics, created by people from the private and public sectors. It also presents a student scheme, Student Power, which helps students work within their communities on energy awareness campaigns. (July 2010)

More information: Website

WWF Climate Savers

Climate Savers is a forum, launched in 1999 by the WWF, where leading companies take innovative commitments to reduce their emissions of greenhouse gases. By the end of 2010, the WWF Climate Savers companies will collectively have cut carbon emissions by an estimated 50 million tonnes since the programme’s inception. The campaign works by showing that fighting C02 emissions can be profitable to the companies and provide them with a competitive advantage over others. (July 2010)

More information: Website, Website
Contact: Marion Santini

Display “towards class A” awards

Energy-Cities, an association of European local authorities promoting local sustainable energy policies, organised this competition to reward towns which have energy-certified buildings and campaigns on energy performance. The aim is to spread best practices on this topic throughout Europe. The Award Ceremony was organised during Energy-Cities’ Annual Rendezvous in April 2010. (July 2010)

More information: Website
Contact: Energy-Cities

Major Event Greening Guide, New Zealand

This guide, published by the New Zealand ministry for the environment, is designed to help owners and organisers of major events ensure their event is both successful and environmentally responsible. It outlines ways to develop and implement an environmental strategy and action plan, and offers practical tips, resources and checklists. A similar guide is also available for smaller events. (July 2010)

More information: Website

Sell the Sizzle: The New Climate Message, UK

The latest guide published by Futerra Sustainability Communications adopts a new approach. Climate change is now widely accepted as a scientific issue ; the main challenge is how to communicate it, and its solutions. Instead of taking a pessimistic view, as is generally the case, this guide suggests presenting a very positive vision of a low-carbon future, thereby encouraging people to take action to reach this utopia. Futerra argues this is the most effective way to tackle climate change. (April 2010)

More information: Website, Guide
Contact: Futerra

CO2nnect : CO2 on the way to school
This campaign was launched by the SUPPORT Programme to improve education for Sustainable Development. The programme provides a web based application and teaching materials in 14 languages. The materials are adaptable to several age groups. A CO2nnect competition is organised for schools to present their projects and initiatives. (February 2010)
More information: Website
Contact: Co2nnect

A survey on campaigns and initiatives for climate change communication, Italy
The expert group on Article 6 of the UN Framework Convention on Climate Change (UNFCCC) has started an intermediate review of best practices in communicating Climate Change issues in different countries. The survey was also conducted in Italy, where many practices have been collected at national, regional and local level in the local agenda 21 database. The following projects and initiatives have been analysed: 1. Best practices among events financed by European, national and regional funds, 2. Project winners of specific competitions, 3. Best practices highlighted on institutional websites, 4. Best practices in environmental communication on climate change initiatives. (July 2009)
More information: Description, Website, Website

Green Events Austria
The Austrian Lebensministerium and the Ökologie-Institute launched the “Green Events Austria” initiative. Together they organise pilot projects, and conferences on “Green events”. The initiative also supports the creation of networks and publishes articles in magazines specialised in event organising. The 2008 European Soccer Cup and the Innsbruck Fair and Congress were part of the initiative. This document is written in German. (January 2009)
More information: Website, Guide

UK Sustainable events guide
This guide published by DEFRA is divided into seven different sections dealing with environmental and other impacts in the field of transport, venue, catering, preparation, social wellbeing, raising awareness, and evaluation. (January 2009)
More information: Guide

Carbon neutral conferences guide, France
This French guide, published in cooperation with three different ministries, adopts a technical and very detailed analysis on how to organise a carbon neutral conference. The approach is based on three different examples depending on whether the conference is of national, regional, or international scale. The methodology to accurately calculate the carbon footprint of your event with ready to use GHG emission factor sheets that can be found in the annexes. This document is written in French. (January 2009)
More information: Guide

Guide for the eco-organisation of an event, Germany
The German guide published by the UBA also includes a special section on water use and host gifts, as well as on social aspects such as gender mainstreaming. In addition, this guide provides worksheets for each topic describing how the environmental performance can be improved at each stage of the event organisation. These worksheets also include practical internet links for any kind of “green service” from emission offsetting, to procurement of green products, and bike rental. It also ranks the different measures to be undertaken according to their environmental benefits. This guide is available in German. (January 2009)
More information: Website, Guide

Naturdetektive – a nature observation project, Germany
Over a decade, "Naturdetektive" has developed into a youth/public multimedia nature observation project and supports the awareness raising on the UN Convention on Biological Diversity in Germany. It links web-based information, e-Learning tools and reporting facilities with practical field work. (November 2008)
Read more: Description, website, brochure in German

Dialogue for nature conservation, Sweden
Sooner or later, nature conservation agencies in all countries run into problems when trying to fulfill their task to conserve nature and get public acceptance for their work. Therefore, government officers on all levels need to have good communications skills in order to have good relations and deal with eventual conflicts, but environmental communication is not a subject in those courses. Realising this, the Swedish EPA has created a skills development programme called Dialogue for nature conservation which includes advanced courses in communication and conflict management. (November 2008)

Tools for public participation campaigns 
The International Association for Public Participation (IAP2) seeks to promote and improve the practice of public participation in relation to individuals, governments, institutions, and other entities that effect the public interest in nations throughout the world. Its website contains useful tools for practitioners planning public participation campaigns. (March 2006)

Communicating Sustainability - How to produce effective public campaigns
This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues. (March 2006)
Read more: Download in English, French or Spanish
Contact: UNEP in Europe

POWER SWITCH! - Communicating green power to businesses and local authorities
This project aimed at developing a voluntary demand for green electricity . The target groups were business and local authorities since these are large energy consumers. The outputs included quality communication material, translated into six languages. (March 2005)
Read more: Website

last update: 03/12/2012