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Hungary’s Meadow viper project

.The Meadow viper project's
website (picture:
LIFE04 NAT/HU/000116).

An example of a good communication tool is the website of the Hungarian Meadow viper project (LIFE04 NAT/HU/000116). This website is visually attractive, with the colours, pictures and other visual elements blending well together. At the same time, the main topic is accessible and easy to understand for the layperson, without reducing the level of information. The content is well balanced, avoiding being overly-simplistic or excessively detailed.

This website reflects LIFE advice noted in the LIFE communication factsheet in terms of its:

  • unique and easy-to-access website with a relevant, easy to remember URL address (the species name -;
  • English language version mirrors the original Hungarian version and content; and
  • layout structure includes logos and links to all the project partners at the bottom of every page.

All points from the website checklist are covered. The project description is concise and clearly presented on the home page. Further details about the project’s core objective are described on several sub-pages:

  • Hungarian meadow viper is relatively short, readable and at the same time informative about the species, its history, habitat and threats;
  • Habitat reconstruction is well illustrated with pictures and describes key project actions;
  • Conservation centre contains several dedicated paragraphs about the centre’s activities;
  • Monitoring offers interesting and easy reading, explaining the project’s various research and monitoring studies; and
  • Frequently asked questions provides additional information not mentioned elsewhere.

Other good practice features on this website include:

  • The News page is regularly updated and nicely developed with links to detailed information and pictures of the news items. This allows readers to follow the project actions and key events;
  • The Links page contains a useful mix of additional references points. These include project partners, government stakeholders, a good range (6) of similar LIFE projects and an extensive list of sectoral organisations;
  • Contact details allow general queries and technical follow-up questions to be sent to the project manager;
  • The Photos page contains four galleries of photographs. Each image is provided with a caption identifying the species or activity. The photographs are presented in an easy-to-navigate way, created via Web Picture Creator 1.8
    This section could be improved by illustrating human-interest aspects of the project such as the 'snake ID-card' pictures which and the way each snake was given its own personalised name code in order to  highlight how individual the different snakes are and this fact could help the general public develop more positive attitudes towards these animals and their survival.

Other potential improvements to the website include:

  • More links could be made to downloadable versions of the documents mentioned throughout the site, such as progress reports, monitoring studies and multi-lingual communication materials (including everything from leaflets to conference papers); and
  • Now the project is closed, this website should continue giving information about the realisation of after LIFE conservation plan.
.One of the projects' snake ID-
cards t(photo: LIFE04 NAT/HU/000116).

Overall, the Hungarian meadow viper project website is a good example of a LIFE project communication tool. More information about this project is available in the web summary.

For other interesting websites visit the good examples website section.


Establishing the background of saving the Hungarian meadow viper (Vipera ursinii rakosiensis) from extinction
LIFE04 NAT/HU/000116

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