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FLAW4LIFE - Spreading ugLy Fruit Against food Waste

LIFE14 ENV/PT/000817


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Contact details:

Contact person: Isabel SOARES
Tel: 351966177519
Email: info@frutafeia.pt



Project description:

Background

In Portugal, a million tonnes of food are wasted every year, amounting to 17% of the total food production. The reasons are numerous and occur along all the food supply chain: intensive production models, inadequate storage and transportation, expiration dates that are too tight and sale discounts that encourage consumers to buy unreasonably. Another reason is the preference for fruit and vegetables that are ‘perfect’ in terms of shape, colour and size, which ultimately restricts food consumption. This food waste has also environmental implications, since it involves the unnecessary use of resources in their production (soil, energy and water).


Objectives

The FLAW4LIFE project aims to change food consumption habits and create an alternative market for ‘ugly’ (or less than perfect-looking) fruit and vegetables. It aims to bring about the equal marketing of all quality fruit and vegetables regardless of their size, colour and shape. The project will achieve this goal by replicating nationally an innovative methodology (called Fruta Feia or Ugly Fruit), which has already been tested in Lisbon.

Fruta Feia's methodology consists of buying weekly from local producers the small, big or misshaped products that they cannot sell in the regular market and the selling these products to Fruta Feia’s associated consumers, who pick them up at the end of the day at fixed delivery points. The project will increase the number of delivery points in Portugal to 10, thus avoiding 460 tonnes of waste annually.

During the first phase of the project implementation, the pilot project will be optimised and a business plan drawn up. Based on the results and lesson learned in the pilot project, eight new delivery points will be set up. With the support of local authorities and target groups, a nationwide network of farmers, local coordinators and consumers will be established.

Furthermore, the FLAW4LIFE project will established the resources required to foster an international network of associations and other entities involved in food waste management. It will provide support to associations, transferring the know-how and the comprehensive results in Portugal. A best practices handbook will be published.

Expected results:

  • A reduction of food wastage: 10 tonnes/week and 460 tonnes/year;
  • An increase in efficiency of farms due to better use of production resources (energy, water and soil): evaluation of energy use and water saving of around 181 000 m3 per year;
  • A reduction of GHG emissions from food decomposition: 878.65 tonne CO2 eq. avoided/year;
  • An increase in the number of delivery points, revitalizing local associations: 10 delivery points throughout the country;
  • An increase in the involved farmers' productivity: 320 farmers accounting for around €161 000 per year;
  • An increase of consumers of quality fruit and vegetables at a reduced price: 2 000 ugly fruit consumers involved;
  • An increase of local coordinators, creating eight new jobs throughout the country;
  • An increase in number of volunteers, capitalising on the feeling of belonging to the project: 160 volunteers involved per year; and
  • Awareness of locals including school children of food wastage and consumption patterns.


    Results


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Environmental issues addressed:

Themes

Waste - Agricultural waste
Waste - Waste reduction - Raw material saving


Keywords

agricultural waste


Target EU Legislation

  • Waste
  • Directive 2008/98 - Waste and repealing certain Directives (Waste Framework Directive) (19.11.200 ...
  • Directive 1999/31 - Landfill of waste (26.04.1999)

Natura 2000 sites

Not applicable


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Beneficiaries:

Coordinator Fruta Feia CRL
Type of organisation SME Small and medium sized enterprise
Description FRUTA FEIA is a non-profit consumer cooperative that was established in 2013 to reduce food waste due to its appearance. It directly channels rejected fruits and to consumers. It has around 450 associated consumers (with more than 2 100 on the waiting list) and 32 partner farmers.
Partners CML(Câmara Municipal de Lisboa), Portugal IST(Instituto Superior Técnico), Portugal CML(Câmara Municipal de Lisboa), Portugal IST(Instituto Superior Técnico), Portugal

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Project reference LIFE14 ENV/PT/000817
Duration 14-SEP-2015 to 13-SEP -2018
Total budget 574,396.00 €
EU contribution 320,600.00 €
Project location Norte(Portugal),Centro(Portugal),Lisboa e vale do Tejo(Portugal),Alentejo(Portugal),Algarve(Portugal),Açores(Portugal),Madeira(Portugal)

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Read more:

Brochure "Flaw4life : Ugly Fruit Against Food Waste"
Leaflet "Flaw4life : Ugly Fruit Against Food Waste" (5.04 ...
Newsletter "Flaw4life: Ugly Fruit Against Food Waste: Newslet ...
Newsletter "Flaw4life: Ugly Fruit Against Food Waste: Newslet ...
Newsletter "Flaw4life: Ugly Fruit Against Food Waste: Newslet ...
Newsletter "Flaw4life: Ugly Fruit Against Food Waste: Newslet ...
Poster Project's roll-up
Project web site Project's website
Project web site - 2 Project's Facebook page
Project web site - 2 Project's Twitter
Publication: Guidelines-Manual Title: "Guia para um consumo sustentável" Year: 2016 Editor:  Flaw4life No of pages: 10
Publication: Guidelines-Manual "Guidelines on Sustainable Consumption"

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Project description   Environmental issues   Beneficiaries   Administrative data   Read more   Print   PDF version