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Life EWWR+ - European Week for Waste Reduction

LIFE12 INF/BE/000459


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Contact details:

Contact person: Philippe MICHEAUX NAUDET
Tel: 3222346500
Email: pmn@acrplus.org



Project description:

Background

The Waste Framework Directive (2008/98/EC) clearly emphasises waste prevention through reuse and recycling as a top priority. An overall review of existing European awareness campaigns shows that, whilst the European Week for Waste Reduction (EWWR) is currently the only pan-European initiative focusing on waste prevention, there is no such initiative at the European level to raise awareness on the three highest levels of the waste hierarchy (prevention, preparing for reuse, and recycling). Moreover, there are not enough tailor-made awareness-raising initiatives that target specific audiences.


Objectives

Building on the previous EWWR project (2009-2011), the Life EWWR+ project addressed the gaps identified by focusing on expanding awareness, reinforcing and deepening understanding of waste prevention, preparing for reuse and recycling, and broadening the outreach of waste prevention. Annual European Week for Waste Reduction events were organised (2013-2016) to improve awareness of these topics. The aim was also to develop best practices and other communication tools for the targeted audiences: public authorities and NGOs; businesses; schools and citizens. To mobilise people and reinforce awareness and actions on key waste issues, the project planned specific annual prevention thematic days, such as ‘no food waste’, and trialled an official annual European ‘Clean-Up Day’.


Results

The Life EWWR+ project developed communication tools and events to reduce waste, reuse products and recycle materials (the ‘3Rs’). The project team organised events in 27 EU Member States that reached many people, increasing and reinforcing their awareness of how to prevent waste, and to prepare it for reuse and recycling.

As a focus for their activities, the project team firstly developed an attractive and user-friendly website. From here, project documents, tools and training materials can be downloaded for free. The project’s numerous communication products included toolkits, panels, information boards, and videos.

The key outcome was the annual European Week for Waste Reduction (EWWR), organised for the four years of the project’s duration, with all its associated events. These included European Clean Up Day (ECUD), with well-publicised litter collection activities (“Let’s Clean Up Europe”), and four associated Prevention Thematic Days (PTDs). The PTDs were on reuse (2013), stop food waste (2014), dematerialisation (2015) and packaging waste reduction (2016). The PTDs were all accompanied by factsheets and posters, translated into all 7 languages of project partners. Further project documents addressed hazardous waste and other issues.

All the project activities were implemented through the involvement of 57 EWWR coordinators, who were trained via a series of project training days and through online training sessions (webinars). There were at least one EWWR edition in 27 EU countries, and also at least one in 16 non-EU countries. The project was involved in the implementation of a total of 48 965 actions. Of these actions, 24 went on to receive awards. Participants in the EWWR were able to reduce their waste by 37% more than the expected reduction of yearly waste by European citizens, to reach a level of 26 kg of recycling materials per year (an increase of 19%). A total of 7 811 tonnes of litter were collected during ECUDs (976 010 participants and 7 125 actions), while 9 120 tonnes of waste were prevented during the PTDs.

The raised awareness about waste prevention, reuse and recycling had positive environmental benefits for the environment in the EU and beyond. Key to the success of the project was reaching out to different audiences, by creating dedicated communication tools on specific topics. The large amounts of litter collected also had direct environmental benefits. These environmental benefits are consistent with the 7th EU Environment Action Programme, as well as the Waste Framework Directive (2008/98/EC) and the environmental principle of the waste hierarchy.

Many of the communication tools were specifically developed by the EWWR and Life EWWR+ projects, including the EWWR and related events such as ECUD, PTD and the targeted communication tools (TCTs). The TCTs were tested for their effectiveness with citizen groups, in schools, at private businesses, NGOs and local authorities. Over the four years of the project, 1 940 such tests were implemented (and 66 tonnes of waste composted, avoided, reuse or recycled as a direct result).

The project helped introduce the ‘3Rs’ concept to countries that were not so advanced in their waste reduction, reuse and recycling activities. Extending the EWWR to other countries, even outside the initial geographic scope, was considered a real success and demonstrates the possibility of developing such initiatives in other parts of the world. In terms of socio-economic impact, finding solutions and targeted communication activities with companies, schools, NGOs and public authorities, can reduce their waste production and also help them save money, with possible knock on effects for the economy and job creation.

Thanks to the groundwork established by the project, the EWWR is continuing beyond the LIFE funding (e.g. being held 17-25 November 2018). Since July 2017, it has been led by the EWWR Steering Committee (www.ewwr.eu), which includes the LIFE project beneficiary together with an expanded number of organisations.

Further information on the project can be found in the project's layman report and After-LIFE Communication Plan (see "Read more" section).


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Environmental issues addressed:

Themes

Information - Governance - Awareness raising - Information
Waste - Waste reduction - Raw material saving


Keywords

public awareness campaign‚  waste recycling‚  waste reduction


Target EU Legislation

  • Waste
  • Directive 75/442/EEC -"Waste framework directive" (15.07.1975)
  • Directive 2008/98 - Waste and repealing certain Directives (Waste Framework Directive) (19.11.200 ...

Natura 2000 sites

Not applicable


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Beneficiaries:

Coordinator Association of Cities and Regions for Recycling and sustainable Resource management (ACR+)
Type of organisation Regional authority
Description The Association of Cities and Regions for Recycling and sustainable Resource management (ACR+) is an international network of members who share the common aim of promoting the sustainable consumption of resources and management of waste through prevention at source, reuse and recycling. It has currently about 100 members, mainly local and regional authorities as well as national networks of local authorities representing around 1 100 municipalities.
Partners Associazione Internazionale per la Comunicazione Ambientale, Italy Agència de Residus de Catalunya, Spain Institut Bruxellois pour la Gestion de l’Environnement–Brussels Instituut voor Milieubeheer, Belgium Országos Hulladékgazdálkodási Ügynökség Nonprofit Kft, Hungary

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Project reference LIFE12 INF/BE/000459
Duration 01-JUL-2013 to 30-JUN -2017
Total budget 1,968,542.00 €
EU contribution 984,271.00 €
Project location Bruxelles-Brussel(België - Belgique) Cataluña(España) Kozep-Magyarorszag(Hungary Magyarország) Kozep-Dunantul(Hungary Magyarország) Nyugat-Dunantul(Hungary Magyarország) Del-Dunantul(Hungary Magyarország) Eszak-Magyarorszag(Hungary Magyarország) Eszak-Alfold(Hungary Magyarország) Del-Alfold(Hungary Magyarország) Extra-Regio(Hungary Magyarország) Associated Hungary (H)(Hungary Magyarország) Piemonte(Italia) Valle d'Aosta(Italia) Liguria(Italia) Lombardia(Italia) Trentino-Alto Adige(Italia) Veneto(Italia) Friuli-Venezia Giulia(Italia) Emilia-Romagna(Italia) Toscana(Italia) Umbria(Italia) Marche(Italia) Lazio(Italia) Campania(Italia) Abruzzo(Italia) Molise(Italia) Puglia(Italia) Basilicata(Italia) Calabria(Italia) Sicilia(Italia) Sardegna(Italia)

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Read more:

Leaflet "Prevention Thematic Day 2013 : Reuse / repair - C ...
Leaflet "Fiche action : réduire les déchets avec les artis ...
Leaflet "Prevention Thematic Day 2013 : Reuse / repair - G ...
Leaflet "Fiche action : Le chariot Mini / Maxi déchets" (1 ...
Leaflet "Prevention Thematic Day 2013 : Reuse/ Repair - Cr ...
Leaflet "Prevention Thematic Day 2013 : Reuse/repair - Swa ...
Leaflet "Fiche action : Achats futés = moins de déchets" ( ...
Leaflet "Fiche action : Le buffet 0 déchets" (56 KB)
Leaflet "Fiche action : Le cartable vert" (260 KB)
Leaflet "Fiche action : Le compostage" (284 KB)
Leaflet "Prevention Thematic Day 2013 : Reuse/Repair - Fle ...
Leaflet "Prevention Thematic Day 2013 : Reuse/Repair - Reu ...
Leaflet "Prevention Thematic Day 2013 : Reuse/Repair : Rep ...
Project web site Project's website
Project web site - 2 Project's Facebook page
Publication: After-LIFE Communication Plan After-LIFE Communication Plan
Publication: Guidelines-Manual "Action commune n°1 : Moins de publicité dans la b ...
Publication: Guidelines-Manual "Action commune n°4 : Réduire le suremballage" (51 ...
Publication: Guidelines-Manual "Action commune n°2 : Réduire le gaspillage alimen ...
Publication: Guidelines-Manual "Action commune n°1 : Réduire les déchets de papie ...
Publication: Guidelines-Manual "Action commune n°1 : Réduire les déchets de papie ...
Publication: Guidelines-Manual "Action commune n°3 : Action RR - Réemploi / répar ...
Publication: Guidelines-Manual "Action commune n°1 : Réduire les déchets de papie ...
Publication: Guidelines-Manual "Action Clean Up Day = Journée de nettoyage" (258 ...
Publication: Layman report Layman report (Catalan version)
Publication: Layman report Layman report (Dutch version)
Publication: Layman report Layman report (French version)
Publication: Layman report Layman report (Hungarian version)
Publication: Layman report Layman report (Italian version)
Publication: Layman report Layman report (Spanish version)
Publication: Layman report Layman report
Publication: Pedagogical tool De invasie van de Megavuilbakken : samen verminder ...
Publication: Pedagogical tool L'invasione delle pattumix : Insieme, ridurre sign ...
Publication: Pedagogical tool Invaze Megapopelnic : ,,Snižování množství odpadu ...
Publication: Pedagogical tool La invasio dels Megacubells : reduir és actuar. So ...
Publication: Pedagogical tool Attack of the killer Muckwads : Let's beat waste t ...
Publication: Pedagogical tool Megaroskisten hyökkäys : jätteen vähentäminen vaat ...
Publication: Pedagogical tool Soptunnorna invaderar : Tillsammans kan vi minska ...
Publication: Pedagogical tool L'invasion des Mégapoubs : Ensemble réduire c'est ...
Publication: Pedagogical tool "Kit d'animation : Préparation de la Semaine Europ ...
Publication: Pedagogical tool "Réduisons vite nos déchets, ça déborde : quelques ...
Publication: Pedagogical tool Invazija megakošev : sodelujmo pri zmanjšanju koli ...
Publication: Pedagogical tool Tapjaprügihunnikute pealetung : Tegutseme üheskoos ...
Publication: Pedagogical tool Megaskraldespands invasionen : at forebygge sammen ...
Publication: Pedagogical tool A invasao das mega-lixeiras : juntos, reduzir é ag ...
Publication: Pedagogical tool La invasion de los megacubos : juntos, reducir es ...
Publication: Pedagogical tool Invasion der megatonnen : gemeinsam abfall vermeid ...
Publication: Technical report Project's Final technical report
Video link European Week for Waste Reduction, 16-24 November 2013 (1.04')

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Project description   Environmental issues   Beneficiaries   Administrative data   Read more   Print   PDF version