UP&FORWARD COMS - Urban Participation and Focus on Reusing Waste and Recycling Development of Communications

LIFE11 ENV/UK/000389

Project description   Environmental issues   Beneficiaries   Administrative data   Read more   Print   PDF version  

Contact details:

Project Manager: Sarah MELLOR
Tel: +44 (0)161 770 1759
Fax: +44 (0)161 770 1701
Email: sarah.mellor@gmwda.gov.uk

Project description:


In moving towards a European society based on the principles of waste prevention, reuse and recycling, a two-pronged approach is required. The first is to provide EU citizens with the services, infrastructure, products and knowledge that will enable them to act. The second is to engage EU citizens to make changes to their lifestyles that will reduce consumption, and to encourage them to sort waste for reuse and recycling. To achieve these goals, the public, government and business must all play their part, which will only happen if the demand is driven by the general public. Therefore, public participation is key to both implementing and driving forward the principles of the waste hierarchy. Public participation varies greatly on a geographical basis, with higher levels of recycling and waste prevention in some areas than in others. There are huge variations in recycling levels across Europe and large variations within countries. In the UK, areas characterised by high-to-middle income and low-density housing are currently achieving high levels of recycling (up to 70%), whereas densely populated urban areas, are achieving much lower levels, often less than one-third of the levels achieved by their suburban counterparts. Approximately 50% of the EU27 population lives in densely populated areas (Eurostat, 2010), so engaging with these citizens is vital to the implementation of the principles of the waste hierarchy.


The project will demonstrate how waste policy can be more effectively implemented by municipalities through changing behaviour using targeted communications in specific low-performing areas identified by waste collection data and local demographic statistics. The project will help the EU understand how to evaluate, monitor and develop policies that can only be delivered by active engagement with the public. Specifically, the project will demonstrate the innovative use of communications media and processes to increase participation in waste prevention and recycling in deprived urban areas, in communities with a high proportion of youth, transient and student residents, and in communities with a high proportion of people from different cultures. The project will also target communications at individuals living in apartment blocks, and will develop employment and education opportunities. Communications campaigns will be targeted at some 66 000 households in the Greater Manchester area.

Expected results: The project will demonstrate a model process for waste-related engagement in low-performing urban areas. This will lead to increased participation, with the aim being to at least halve the gap between the waste management performance of low and high performing areas. The project will demonstrate that positive changes in attitudes can be achieved, and practices in relation to waste prevention and recycling behaviour can be changed. This will be done through demonstration of use of various communications media: phone applications, software, computer games and broadcasts. The project will also provide opportunities for young people to gain employment and training in community engagement and media.



Environmental issues addressed:


Information - Governance - Awareness raising - Information
Waste - Municipal waste (including household and commercial)


environmentally responsible behaviour‚  waste management‚  domestic waste‚  urban area‚  social participation‚  underprivileged people

Natura 2000 sites

Not applicable



Coordinator Greater Manchester Waste Disposal Authority
Type of organisation Public enterprise
Description GMWDA (Greater Manchester Waste Disposal Authority) is England’s largest waste disposal authority, responsible for dealing with 1.1 million tonnes/yr of waste produced by some one million households. This represents some 5% of England's municipal waste.
Partners Manchester Metropolitan University, United Kingdom


Project reference LIFE11 ENV/UK/000389
Duration 01-AUG-2012 to 30-JUN -2015
Total budget 1,402,470.00 €
EU contribution 685,232.00 €
Project location North West (UK)(United Kingdom)


Read more:

Project web site Project's website
Project web site - 2 Project's Facebook page
Video link "Cheetham Hill Community Tidy Up (Part 1)" (5')
Video link "Cheetham Hill Community Tidy Up (Part 2)" (6')
Video link "Golden Tickets in Bury" (10')
Video link "Eco Faith" (8')
Video link "The Recycling Game" (7')
Video link "The Recycler" (7')


Project description   Environmental issues   Beneficiaries   Administrative data   Read more   Print   PDF version