EWWR - European Week for Waste Reduction

LIFE07 INF/F/000185

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Contact details:

Project Manager: Valérie JOUVIN
Tel: +33 1 47 65 21 28
Fax: +33 1 46 38 31 41
Email: valerie.jouvin@ademe.fr

Project description:


The revised Waste Framework Directive (2008/98/EC) laid down a five-step hierarchy of waste management options where waste prevention is considered a priority. Households in the EU produce 8% of total waste (figure 2006). This figure may seem relatively small, however, relative to the billions of tonnes produced every year, the role of each European citizen in waste prevention might be considerable.

Project actions built on the experience of previous French waste reduction campaigns.


The main objective of the European Week of Waste Reduction (EWWR) project was to contribute to reduce the amount of municipal waste generated in Europe. It would do this by involving a wide diversity of citizens, authorities, businesses and other stakeholders in awareness-raising programmes. Specific objectives were to raise awareness about existing strategies and policies at national and EU level and to highlight the work accomplished by various actors, through concrete examples of waste reduction.

Information services and communication techniques were seen as holding significant potential for changing long-term behaviour patterns about waste prevention in Member States. A coordinated suite of strategic information activities were planned including those aiming to improve understanding at local, regional and national levels about how to adopt more sustainable approaches to consumption, and how this could help to mitigate climate change challenges.

Targets were set to help stabilise the production of household and assimilated waste in European countries for 2009-2011. Communication objectives focused on finding simply ways to illustrate the concept of waste reduction and demonstrate feasible, waste reduction options that would be acceptable for the different target audiences.

The annual European campaign aimed to provide a framework and methodological support for activities aimed at informing the greatest possible number of citizens. Five categories of ‘Project Developers’ were to be involved: Administration/public authority, Association/NGO, Business/industry, Educational organisations, and others (for example : hospital, retirement home, cultural centre etc.). They would register their proposals for EWWR actions through the national, regional or local ‘Project organiser’, which would act as coordinator of the Week in the area covered by their authority. A charter would make sure that the organised activities respected the main EWWR principles, and an Award ceremony would be used to highlight best practice activities in each category.


A total of 20 European countries participated in the project, which was considered a success in its efforts to get more people actively involved in waste reduction measures. Another key achievement of the LIFE project has been its legacy that continues to see the mainstreaming of EWWR actions by Member States after the LIFE funding period finished.

An evaluation of the project observed that around two million people participated in the EWWR during 2011. Waste reduction activities increased from 2672 activities in 2009 to 7035 in 2011. A total of 14 053 different activities were affiliated with the EWWR during its three year term. These included for example, LIFE co-finance being used in Italy to host a high profile EWWR conference, which proved beneficial in helping to enhance monitoring systems for waste-related policy actions. Portugal organised training courses to raise awareness about waste reduction and the courses created multiplier effects by encouraging new stakeholders to become involved in setting up their own EWWR actions.

An inventory of the policies and stakeholders of waste prevention in Europe (http://www.ewwr.eu/sites/default/files/Etude%20RREUSE_EN_20%2003%2012_4.pdf) published in 2010 gave an overview of the waste prevention situation in each country. An interesting and useful guide to EWWR good practices was published at the end of the project (see Read more section). These drew on results from the project’s three EWWR award schemes, which were organised to encourage and acknowledge good practice approaches in waste reduction that could be replicated elsewhere. Some 30 awards were made and Catalonia was given a special prize in recognition of its ongoing commitment to innovative EWWR approaches.

Lessons learnt from the project point to a need to strengthen the EWWR’s ability to measure its positive impacts. Anecdotal evidence suggested that waste production did decrease in some countries during the project period. However, a consensus among EWWR activists underlined the need to better understand how to accurately assess the role that information projects and communication campaigns can play in changing consumption patterns.

Other challenges identified to overcome as the project continues to be mainstreamed include improving media coverage and identifying optimum timing for future EWWRs.

Further information on the project can be found in the project's layman report and After-LIFE Communication Plan (see "Read more" section).


Environmental issues addressed:


Information - Governance - Awareness raising - Information
Information - Governance - Public and Stakeholders participation
Waste - Municipal waste (including household and commercial)


public awareness campaign‚  waste reduction‚  municipal waste‚  social participation

Target EU Legislation

  • Waste
  • Directive 75/442/EEC -"Waste framework directive" (15.07.1975)

Natura 2000 sites

Not applicable



Coordinator Agence de l'Environnement et de la Maîtrise de l'Energie
Type of organisation National authority
Description The beneficiary is the French Environment and Energy Management Agency (ADEME – Agence de l'Environnement et de la Maîtrise de l'Energie), a public institution with an industrial and commercial focus. Founded in 1991, the Agency is under the supervision of the government ministries for environment, industry and research.
Partners ARC (Agència de Residus de Catalunya), Spain ACR+ (Association of Cities and Regions for Recycling and sustainable resource management), Belgium IBGE-BIM (Institut Bruxellois pour la Gestion de l’Environnement – Brussels Instituut voor Milieubeheer), Belgium Lipor (Intermunicipal Waste Management Service of Greater Oporto), Portugal


Project reference LIFE07 INF/F/000185
Duration 01-JAN-2009 to 15-JUL -2012
Total budget 2,146,633.00 €
EU contribution 1,073,317.00 €
Project location Steiermark(Österreich) Vlaams Gewest(België - Belgique) Région Wallonne(België - Belgique) Bruxelles-Brussel(België - Belgique) København Og Frederiksberg Kommuner(Danmark) Københavns amt(Danmark) Frederiksborg amt(Danmark) Roskilde amt(Danmark) Vestjællands amt(Danmark) Storstrøms amt(Danmark) Bornholms amt(Danmark) Fyns amt(Danmark) Sønderjyllands amt(Danmark) Ribe amt(Danmark) Vejle amt(Danmark) Ringkøbing amt(Danmark) Århus amt(Danmark) Viborg amt(Danmark) Nordjyllands amt(Danmark) Hovedstaden(Danmark) Sjælland(Danmark) Syddanmark(Danmark) Midtjylland(Danmark) Nordjylland(Danmark) Asturias(España) País Vasco(España) Navarra(España) Cataluña(España) Comunidad Valenciana(España) Põhja-Eesti(Estonia Eesti) Lääne-Eesti(Estonia Eesti) Kesk-Eesti(Estonia Eesti) Kirde-Eesti(Estonia Eesti) Lõuna-Eesti(Estonia Eesti) Extra-Regio(Estonia Eesti) Associated Estonia (EE)(Estonia Eesti) Île,de,France(France) Champagne-Ardennes(France) Picardie(France) Haute-Normandie(France) Centre(France) Basse-Normandie(France) Bourgogne(France) Nord-Pas-De-Calais(France) Lorraine(France) Alsace(France) Franche-Comté(France) Pays de la Loire(France) Bretagne(France) Poitou-Charentes(France) Aquitaine(France) Midi-Pyrénées(France) Limousin(France) Rhône-Alpes(France) Auvergne(France) Languedoc-Roussillon(France) Provence-Alpes-Côte d' Azur(France) Corse(France) Guadeloupe(France) Martinique(France) Guyane(France) Réunion(France) Uusimaa(Finland Suomi) Varsinais-Suomi(Finland Suomi) Satakunta(Finland Suomi) Häme(Finland Suomi) Pirkanmaa(Finland Suomi) Päijät-Häme(Finland Suomi) Kymenlaakso(Finland Suomi) Etelä-Karjala(Finland Suomi) Etelä-Savo(Finland Suomi) Pohjois-Savo(Finland Suomi) Pohjois-Karjala(Finland Suomi) Kainuu(Finland Suomi) Keski-Suomi(Finland Suomi) Etelä-Pohjanmaa(Finland Suomi) Vaasan rannikkoseutu(Finland Suomi) Keski-Pohjanmaa(Finland Suomi) Pohjois-Pohjanmaa(Finland Suomi) Lappi(Finland Suomi) Ahvenanmaa/Åland(Finland Suomi) Baltic Sea Suomi (SF)(Finland Suomi) Kozep-Magyarorszag(Hungary Magyarország) Kozep-Dunantul(Hungary Magyarország) Nyugat-Dunantul(Hungary Magyarország) Del-Dunantul(Hungary Magyarország) Eszak-Magyarorszag(Hungary Magyarország) Eszak-Alfold(Hungary Magyarország) Del-Alfold(Hungary Magyarország) Extra-Regio(Hungary Magyarország) Associated Hungary (H)(Hungary Magyarország) East(Ireland) South West (IRL)(Ireland) South East (IRL)(Ireland) North East(Ireland) Mid West(Ireland) Donegal(Ireland) Midlands(Ireland) West(Ireland) North West (IRL)(Ireland) Mid East(Ireland) Border(Ireland) Piemonte(Italia) Valle d'Aosta(Italia) Liguria(Italia) Lombardia(Italia) Trentino-Alto Adige(Italia) Veneto(Italia) Friuli-Venezia Giulia(Italia) Emilia-Romagna(Italia) Toscana(Italia) Umbria(Italia) Marche(Italia) Lazio(Italia) Campania(Italia) Abruzzo(Italia) Molise(Italia) Puglia(Italia) Basilicata(Italia) Calabria(Italia) Sicilia(Italia) Sardegna(Italia) Malta(Malta) Extra-Regio(Malta) Mediterr. Malta (M)(Malta) Groningen(Nederland) Friesland(Nederland) Drenthe(Nederland) Overijssel(Nederland) Gelderland(Nederland) Flevoland(Nederland) Noord-Brabant(Nederland) Limburg(Nederland) Utrecht(Nederland) Noord-Holland(Nederland) Zuid-Holland(Nederland) Zeeland(Nederland) Norte(Portugal) Centro(Portugal) Lisboa e vale do Tejo(Portugal) Alentejo(Portugal) Algarve(Portugal) Açores(Portugal) Madeira(Portugal) Lodzkie(Poland Polska) Mazowieckie(Poland Polska) Malopolskie(Poland Polska) Slaskie(Poland Polska) Lubelskie(Poland Polska) Podkarpackie(Poland Polska) Swietokrzyskie(Poland Polska) Podlaskie(Poland Polska) Wielkopolskie(Poland Polska) Zachodniopomorskie(Poland Polska) Lubuskie(Poland Polska) Dolnoslaskie(Poland Polska) Opolskie(Poland Polska) Kujawsko-Pomorskie(Poland Polska) Warminsko-Mazurskie(Poland Polska) Pomorskie(Poland Polska) Extra-Regio(Poland Polska) Associated Poland (PL)(Poland Polska) Associated Romania(Romania) Nord-Vest(Romania) Centru(Romania) Nord-Est(Romania) Sud-Est(Romania) Sud-Muntenia(Romania) Bucureşti-Ilfov(Romania) Sud-Vest Oltenia(Romania) Vest(Romania) Stockholm(Sverige) Östra Mellansverige(Sverige) Småland med Öarna(Sverige) Sydsverige(Sverige) Västsverige(Sverige) Norra Mellansverige(Sverige) Mellersta Norrland(Sverige) Övre Norrland(Sverige) Baltic Sea Sverige (S)(Sverige) Pomurska(Slovenia Slovenija) Podravska(Slovenia Slovenija) Koroska(Slovenia Slovenija) Savinjska(Slovenia Slovenija) Zasavska(Slovenia Slovenija) Spodnjeposavska(Slovenia Slovenija) Gorenjska(Slovenia Slovenija) Notranjsko-kraska(Slovenia Slovenija) Goriska(Slovenia Slovenija) Obalno-kraska(Slovenia Slovenija) Jugovzhodna Slovenija(Slovenia Slovenija) Osrednjeslovenska(Slovenia Slovenija) Extra-Regio(Slovenia Slovenija) Associated Slovenia (SLO)(Slovenia Slovenija) East Anglia(United Kingdom) South East (UK)(United Kingdom) North West (UK)(United Kingdom) Wales(United Kingdom) Scotland(United Kingdom) Northern Ireland(United Kingdom)


Read more:

Leaflet "Días temáticos de Prevención : Reutilización / Re ...
Leaflet "Journée thématique de prévention 2013 : Réemploi ...
Leaflet "Giornata tematica 2013 : Riparazione e Riuso / Ra ...
Leaflet "Giomate tematiche 2013 : Riuso e Riparazione / Ri ...
Leaflet "Themadag preventie 2013 : Hergebruik/herstelling ...
Leaflet "Journée thématique de prévention 2013 : Réemploi ...
Leaflet Title: "Themadag preventie 2013 : Hergebruik / Herstelling - Verzamel om te hergebruiken" (410 KB) Year: 2013 Editor: EWWR No of pages: 2
Leaflet "Días temáticos de Prevención : Reutilización / re ...
Leaflet "Prevention Thematic Day 2013 : Reuse / repair - C ...
Leaflet "Prevention Thematic Day 2013 : Reuse / Repair - C ...
Project web site Project's website
Project web site - 2 Waste quiz. Test your knowledge.
Project web site - 2 Déchets-Scan. Testez vos connaissances.
Project web site - 2 Detectar residuos. Ponga a prueba sus conocimientos.
Project web site - 2 Afval Scan. Test uw kennis.
Publication: After-LIFE Communication Plan After-LIFE Communication Plan
Publication: Guidelines-Manual "Europese week van de afvalvermindering : Gemeensc ...
Publication: Guidelines-Manual "Semana Europea de la Prevención de residuos : Acc ...
Publication: Guidelines-Manual "European week for waste reduction : Action Sheet ...
Publication: Guidelines-Manual "Semana europeia da prevenção de resíduos : Ação C ...
Publication: Guidelines-Manual "Semaine européenne de la réduction des déchets : ...
Publication: Guidelines-Manual "Action Clean Up Day"
Publication: Guidelines-Manual ‘Clean Up Day’/Opruimdag
Publication: Guidelines-Manual "EWWR guide of good practices"
Publication: Layman report Layman report
Publication: Management plan "Communication strategy EWWR" (638 KB)
Publication: Research findings "Inventory of the Policies and Stakeholders of Was ...
Publication: Technical report Project's Final technical report
Video link EWWR channel on vimeo
Video link "2010 EWWR in Catalonia, Spain" (6')
Video link "Association of Car Repair Shops Of Barcelona - “Eco Car Repair Shop" A New Tool for Better Consumption" (3')


Project description   Environmental issues   Beneficiaries   Administrative data   Read more   Print   PDF version