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Retailers' commitments are divided into three broad categories depending on the objective to be achieved: What we sell, How we sell, and Communication.

What we sell are actions aimed at selling lower-impact, better performing products (i.e. to sell only 100% sustainable fish).
How we sell lists actions aimed at reducing the environmental footprint of retailers and supply chain (i.e. store management and transport of goods).
Communication encompasses actions designed to inform and empower consumers to make better choices when shopping (i.e. circulationg a brochure in the store on how to live a more sustainable lifestyle or informing the consumers on the retailer's sustainability initiatives).

What we sell How we sell Communication

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