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5th UITP Combined Mobility Workshop

5th UITP Combined Mobility Workshop will take place on 20th October 2014 at Üstra Headquarters in Hannover, Germany. The workshop will focus on how citizens can boost the market to accelerate the change in mobility habits towards multimodal behaviour.

Image courtesy of uitp.org

Image courtesy of uitp.org

During the workshop the following topics will be discussed:

• What are the barriers to integrated mobility solutions?
• Is there a viable business model for integrated mobility platforms?
• Mobility brands: How to market the total offer.

Guest speakers on the day will include Martin Röhrleef, Head of Staff Department, UESTRA and Dominique de Ternay, Marketing Director, RATP GROUP.

This workshop is jointly organised by the UITP Marketing Commission and the Combined Mobility Platform.

To find out more information about the workshop programme click here.