Green Cities Fit for Life

Image by Ursula Bach

EuroPCom 2012- 3rd European Conference on Public Communication

17-18 October 2012, Brussels, Belgium

The conference will bring together communication managers and senior experts of local, regional, national and European authorities to share their strategic insights and practical experiences in actual communication challenges.


Image thanks to CoR

The ambition of EuroPCom is to improve public sector communication by

  • sharing best practices among public communicators of major European, national, regional and local institutions, about themes such as communication strategy, social media, social mediator dialogue with citizens;
  • stimulating active involvement of decentralised communicators in the communication strategy of the European institutions;
  • enhancing transfer of professional communication know-how towards all political levels;
  • facilitating networking among those working in public communication across the EU.

A preliminary programme will be available by the end of May 2012 here

Communications is one of the elements that the shortlisted cities will be evaluated on by the Jury, who look at

the city’s communication actions including:

  • What has the city done to communicate to its citizens on various environmental issues in relation to the 12 indicators?
  • Measurement of effectiveness of communication actions. Quantification of any changes in attitude, citizen behaviour, resource use etc.
  • Revision to or proposed revision to certain aspects of the communication actions, including stakeholder comments and lessons learned.
  • The extent of the cities local partnering to gain maximum social and economic leverage.

The role of the European Green Capital is also to act as a role model to inspire other cities, promote best practices and spread the EGC model further, which is another element of communications that the short listed cities are assessed on.For more information on this click here

The European Green Capital Award has been integrating social media into its communications practices since last year and there are now many avenues in which the public can interact with the Secretariat, including Facebook, Twitter, Flickr and YouTube.

The EuroPCom conference team invites all stakeholders to send in their ideas and suggestions to or take part in the online discussions on Linkedin (group “EuroPCom“) or Twitter (#europcom).

All proposals or should be sent in before the 3rd April 2012