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"About nine in ten Europeans believe they can play a role in protecting the environment. But they need to trust independent labels, especially with regards to the fact that more and more companies display (often misleading) own labels or environmental claims on their products. The Blue Angel and the EU Ecolabel are trustworthy labels. Considering the limited German scope of the Blue Angel, we need the EU Ecolabel as an independent label for the whole European Market. The label systems learn from and mutually support each other. Extending the range of products covered by the EU Ecolabel will contribute to improve our environment."

Olaf Tschimpke, President of NABU The Nature and Biodiversity Conservation Union, GERMANY

“As the aspiration for sustainable consumption rises among European citizens, there is a need for independent, high-standard and multicriteria labels which are real market drivers and lead to long term benefits to the Environment.

BUND (Friends of the Earth Germany) therefore strongly supports the promotion and better integration of the European Ecolabel as part of a sustainable European product policy.

The European Ecolabel perfectly complements the German Blue Angel scheme and encourages citizens to participate in resource efficient consumption patterns and sufficient lifestyles.”

Prof. Dr. Hubert Weiger, Chairman of BUND – Friends of the Earth Germany, GERMANY

 “It takes time to build consumer awareness and trust. We have seen the Nordic Swan ecolabel develop into a well-known and trusted ecolabel throughout many years. The awareness of the EU-Flower ecolabel is not yet as great in Denmark, but has been steadily increasing. Therefore, the potential for the EU-flower ecolabel has been built. Now it is time to really start harvesting the environmental benefits of this common European Ecolabel!”

Jeppe Juul, Policy officer at The Danish Ecological Council, DENMARK

For ZERO the Ecolabel is a very relevant tool for several reasons: can easily be used by citizens to make informed and sustainable decisions; already integrates criteria highly relevant to implement a Circular Economy – prevents the use of hazardous substances, stimulates prevention, reparability and upgrading – and therefore can be very useful to stimulate the transition by being integrated in green public procurement (for example), and it is valid for all European countries, reducing the burden for companies.”


"Present in the biggest retail stores, the flower label is a trusted environmental reference for a lot of French citizens for their everyday purchases and is supported by national producers. We have to seize the full opportunity of rising environmental awareness combined to reliable and life-cycle analysis labels such as the EU Ecolabel. France example shows that the more visible is the label, higher the purchase and the final impacts on the environment will be"

Michel Dubromel, President of France Nature Environment, FRANCE 

"25 years after its creation, the European ecolabel is more necessary than ever. Independent and reliable ecolabels help consumers find their way amidst an overdose of publicity and unsupported green claims. It is a nice and very visual tool of the 'ecological and consumer-friendly Europe', i.e. that Europe that so many of us expect to see more often. In 2012, the European ecolabel inspired the Finnish Association for Nature Conservation and its sister-organisations to create EKOenergy, the only international ecolabel for energy. We are sure that the European ecolabel is inspiring many others too to move from theory to action.”Steven Vanholme, Project Manager Program manager EKOenergy at the Finnish Association for Nature Conservation, FINLAND


”The EU Ecolabel is a great tool for consumers. It supports consumers who want to make sustainable choices and it raises awareness on the need to adopt more sustainable lifestyles. Although one third of Europeans already know the label, adequate promotional activities and more ecolabelled goods on the shelves would boost consumer knowledge and access.”

Jens Henriksson, International Officer at the Swedish Consumers’ Association and member of the Swedish Ecolabelling Board, SWEDEN

“In Portugal, we regularly test laundry and dishwashing detergents. EU Ecolabelled detergents are among the ones with good or very good global quality, sometimes even achieving the top of the ranking. However, we would like to see more EU Ecolabel products in supermarkets to show their quality in our comparative tests.”

Silvia Menezes, Senior Project Officer at DECO PROTESTE, PORTUGAL

 “Over four out of ten Europeans are worried about the impact from chemicals in everyday products on their health. They want tools to counter their concerns. The EU Ecolabel is an easy choice as it bans or reduces the use of harmful substances in ecolabelled products. Although the Nordic Swan is more visible in Denmark, awareness on the EU flower is on the rise. The growing awareness of the EU label is very positive as Danish consumers can also refer to this reliable label when travelling in the EU.” 

Claus Jørgensen, Senior Project Manager at the Danish Consumer Council (DCC) and DCC representative at the Danish Ecolabelling Board, DENMARK

 “Trustworthy Labels guaranteeing social and environmental standards are needed to empower consumers to make sustainable choices. The EU Ecolabel is such a label - and it is valid throughout the EU.”

Klaus Müller, Executive Director of Verbraucherzentrale Bundesverband e.V (VZBV) – The Federation of German Consumer Organisations, GERMANY

“The EU Ecolabel helps consumers and businesses to make the right choice for the environment. In comparison with standard products ecolabelled goods use the least hazardous substances. They also favour less polluting and more resource efficient technologies. An essential aspect for consumers is that it is easier for longer-lasting products to earn the label. This in turn means less residues in the environment but also money savings for consumers. Spanish authorities and retailers should closely cooperate to allow consumer access to more EU Ecolabel products.” 

Antonio de la Torre, Project Officer Safety & Materials at OCU – Spanish Consumer Organisation, SPAIN

“The EU Ecolabel is well recognized among consumers who are looking for sustainable products. It's one of not so many reliable tools, which they can fully trust. After 25 years maybe it's time to make the EU Ecolabel even more visible through joined promotional campaign initiated by authorities together with producers and retailers.  This would increase the awareness of all consumers and give them access to even more Ecolabelled products on local Slovenian market.”

Boštjan Okorn, Head of testing and technology expert at Zveza potrošnikov Slovenije (ZPS)- Slovene Consumers' Association, SLOVENIA