The EcoAP (Eco-innovation Action Plan), launched by the European Commission in December 2011, is the logical successor to the ETAP, the EU’s Environmental Technologies Action Plan.
EcoAP will build on the valuable experience gained to date – moving the EU beyond green technologies to foster a comprehensive range of eco-innovative processes, products and services.
The transition to a resource-efficient, low-carbon economy is a central pillar of the Europe 2020 Strategy which will set the course for the EU’s economy for the next decade and beyond. One of the 7 flagship initiatives in the 2020 Strategy is the Innovation Union. EcoAP will work with the Innovation Union to target specific eco-innovation barriers and opportunities.
Eco-innovation reduces costs and improves our chances of moving into new markets, so boosting our capacity for economic growth. It also enhances the reputation of businesses in the eyes of their clients, investors and consumers. This sector has an estimated turnover of around €227 billion, corresponding to 2.2% of EU GDP, and employs 3.4 million people directly.
Designed to improve the market’s uptake of eco-innovation, the Action Plan will bring benefits for the environment, create growth and jobs, and ensure a more efficient use of our increasingly scarce resources. It will focus on specific bottlenecks, challenges and opportunities for achieving environmental objectives through technological and non-technological innovation.
With the exception of renewable energy, eco innovative products have had limited access to markets. To turn this situation around, EcoAP will target eco-innovation’s biggest barriers by:
Seven actions will help foster a stronger market for eco-innovation, bringing together stakeholders, the private and public sectors, and the European Commission.
Key activities include:
Support depends on the activity:
A High Level Working Group - composed of representatives from EU Member States and European Commission services - helps facilitate implementation. Participation of all stakeholders with mobilisation of relevant business and finance players and technology developers is encouraged through the European Fora on Eco-Innovation. These Fora provide a regular platform for discussion, debate and interaction.
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