Statistics on toys
The toy industry is continuing to grow : it is one of the most dynamic business sectors in Europe.
It is largely composed of small and medium-sized enterprises, which are able
to demonstrate dynamism and resilience in a highly unpredictable market.
Statistics about the Toys Industry in Europe, in particular structural data
(e.g. number of firms, employment, production, added value and consumption) and
trade data (e.g. main suppliers and main markets), are invaluable in
understanding how this industry is not only functioning but progressing.
The Toys Industries of Europe: Facts and figures 2010 
[2 MB] statistics provide a clear and easily accessible introductory guide to data on the European Toy industry for 2010, in particular, general trends and export and import data.
It also provides a succinct snapshot of the Toy industry in an enlarged market of 27 Member States.
For instance, the total production of toys in the European Union (EU) in 2010 was mostly generated by France, Germany, Italy, Ireland, Spain, the UK, Denmark, the Czech Republic, Malta and Poland.
The toy industry directly employs nearly 100,000 people in the EU in production, research and development, marketing, sales, distribution, and many other services.
- Total exports of traditional toys from EU27 countries to non EU countries in 2010 were €1.05 billion.
- Total imports of traditional toys from non EU countries to EU27 in 2010 were €6.96 billion.
China is the leading supplier which accounts for 86% of total imports. - The leading toy category in the EU in 2010 was infant/preschool toys with almost 20% market share.
