European Tourism Indicators System : for Sustainable Management at Destination Level
Nowadays all tourist destinations are called to tackle social and cultural, economic and environmental key challenges. Being able to effectively measure their sustainable performances has become essential.
Measuring these performances and monitoring its own results will make it possible to local authorities to:
- Get improved data for informed policy decision making
- Establish an intelligent approach to tourism planning
- Identify areas that need improvement
- Prioritize action projects
- Manage risks effectively
- Create benchmarks of performance
ETISThe European Commission has developed a European Tourism Indicators System (ETIS): for Sustainable Management at Destination Level, which is a comprehensive system, simple to use, flexible and suitable for all tourism destinations.
The system is designed to be used by tourism destinations to monitor, manage , measure and enhance their sustainability performances, without the need of any specific training.
In order to facilitate the comprehension and the use of the System, a dedicated toolkit (guidelines) is available, which comprises:
- an introductory text to sustainable destination management
- a step-by-step guide to the implementation of the System
- a set of core and optional indicators
- a guide for using the destination dataset
- a dataset sheet
- a detailed indicator reference sheets.
European Tourism Indicators System Toolkit for Sustainable Destinations [2 MB] (for more languages, click on the box)
Destinations Dataset [49 KB]
The first testing phase and next steps
The 9 months first pilot phase started on 15th July 2013 and will last till 15th April 2014. It involves 100 tourism destinations across Europe which have expressed their strong interest to test the System to measure and to monitor their sustainable tourism management performances.
A second pilot phase will start in the beginning of 2014.
To assess the System through the feedback collected from the destinations the Commission will be assisted by an informal pool of experts.