European Tourism Forum, Krakow 2011
The European Tourism Forum 2011 was held in Kraków (Poland) between the 5th and the 7th October 2011 under the theme "Stimulating competitiveness in the European Tourism Sector".
The event was organised by by the Ministry of Sport and Tourism of the Republic of Poland in collaboration with the European Commission and the Municipality of Cracow within the framework of the Polish Presidency of the European Union Council.
It brought together leading representatives from the tourism industry, civil society, European Institutions, national and regional authorities dealing with tourism, and international organization.
The Forum was opened by Ms Katarzyna Sobierajska, Undersecretary of State, Ministry of Sport and Tourism, Polish Presidency, Marek Sowa, Marshall of Małopolska Region, Poland, Jacek Majchrowski, Mayor of the City of Kraków, Poland, Pedro Ortún, Director for Tourism, CSR, Consumer Goods, European Commission and Marcio Favilla, Executive Director for Competitiveness, External Relations and Partnerships to the Forum, UNWTO.
Two panels discussed specifically :
- The consolidation of the socio-economic knowledge base for tourism
- The development of innovation and ICT in tourism.
The plenary session was dedicated to the strengthening of competitiveness in Europe.
An Informal Meeting of Tourism Ministers also took place on 6th October, with the participation of European Commission Vice President Antonio Tajani 
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. Following this meeting, the European Commission and the European Travel Commission signed a Joint Declaration for cooperation in the field of tourism and the promotion of “Destination Europe”.
Within the framework of this event, Poland also joined the "50.000 tourists" pilot initiative aiming at strengthening tourist flows between South America and Europe by signing the memorandum of Understanding in the presence of Vice President Antonio Tajani.
Agenda
The EU Perspective
-
Costas ANDROPOULOS [114 KB] ,
Head of Unit, European Commission
Short statements by Member States, Institutions & Stakeholder Representatives
-
Jan KORTHOUT [29 KB] (on behalf of Minister Geert BOURGEOIS)
Director for International Realations, Department of Flanders, Belgium, EU Presidency 2010 -
Kristof SZATMARY [23 KB] ,
State Secretary, Ministry of National Economy, Hungarian EU Presidency 2011 -
Bryan CASSIDY [11 KB] ,
President of the Section for Internal Market, Production and Consumption, EESC -
Kent NYSTROM [744 KB] ,
NET, President HOTREC -
Marie KIHLBERG NELVING [40 KB] ,
ETLC President
Guest speaker
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Kazuko SHIRAISHI [635 KB] Chargé d'affaires, Japan Embassy in Poland.
Panel 1 : Consolidating the Socio-Economic Knowledge Base for Tourism
-
Cordula WOHLMUTHER [428 KB] ,
Deputy Regional Director for Europe, UNWTO, "UNWTO in EUROPE" -
Christophe DEMUNTER [315 KB] ,
Head of Tourism Statistics, EUROSTAT, "The Use of Mobile Positioning Data for Tourism Statistics" -
Alfredo ZINI [449 KB] ,
President, Ente Bilaterale Nationale del Turismo (EBNT), "The Italian Statistical Tourism Observatory" -
Ewa DZIEDIC [126 KB]
,
Professor, Warsaw School of Economics, "Consumer Attitudes and Tourism Satellite Accounts : the Polish Experience"
Rapporteur:
-
Mara MANENTE [106 KB] ,
Director Centro INternazionale di Studi sull'Economia Turistica, CISET, TSG Member
Panel 2 : Developing Innovation and ICT in Tourism
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Robert PALMER [956 KB] ,
Director of Culture and Cultural and Natural Heritage, "Council of Europe Initiatives in Improving the Tourism Product through Innovation and the Use of ICT" -
Karl WOEBER [518 KB] ,
President of Modul University Vienna, "The TourMIS Market Information System as a Tourism Management On-line tool" -
Josep IVARS [436 KB] ,
Director of INVAT.TUR, Fundación Communidad Valenciana, Spain, "Tourism Innovation Strategies at Regional Level" -
Matthias KOCH [2 MB] ,
CEO, Austrian Professional Hotel Association (APHA), "Innovation in the Accomodation Sector : the Hotels of the Future". -
Gil PONS [996 KB] ,
Tourist innovation Policy Officer, Provence - Alpes - Côte d'Azur Region, NECSTour, "User-driven innovation in Tourism services : the regional dimension"
Rapporteur :
-
Mara MANENTE [106 KB] ,
Director Centro Internazionale di Studi sull'Economia Turistica CISET, TSG Member
