European Tourism Forum, Bordeaux 2008
Tourism quality and sustainability vis-à-vis demand trends
18-19 September 2008 - Bordeaux, FRANCE
The European Tourism Forum 2008 was organised by the European Commission in collaboration with the French Presidency, and was held in Bordeaux (Amphithéâtre du Casino Bordeaux) on 18-19 September, 2008.
The selected theme was "The European Tourism Offer: Quality and Sustainability vis-à-vis Demand Trends".
Three sub-themes were proposed for the three consecutive panels, namely "Europe's Adaptability to World Tourism Demand Trends", "Integrating Competitiveness and Sustainability Criteria in the Adaptation of the European Tourism Offer" and "Facilitating the Adaptation of EU Quality Tourism Jobs".
The forum, including the EDEN Awards, was web-streamed live on the 18th and 19th September, thus giving home/office viewers an opportunity to follow the debate alongside those delegates present in Bordeaux. Records of the event are now available:
Watch the European Tourism Forum 2008: 18 September 2008 and 19 September 2008 - on demand (please select your preferred language and video format from the menu).
An opening reception was held on 17 September, alongside the opening of the EDEN Exhibition, whilst a full day programme including the EDEN Awards Ceremony and an informal ministerial meeting has taken place on 18 September. The third Forum panel and Closing Session has taken place on 19 September.
Vice President Verheugen and a number of invited Ministers/State Secretaries of Tourism from Member States participated to the Forum, giving political orientations during the informal ministerial meeting that has been proposed by the French Presidency on 18 September.
Watch the EDEN Awards Ceremony (please select your preferred language and video format from the menu).
RELEVANT DOCUMENTS, PROGRAMMES AND INTERVENTION
Press Release (18.09.2008)
'' Now 20 European Destinations of Excellence (EDEN) to offer high quality and sustainable tourism''
Speech of European Commission Vice-President Günter Verheugen (18.09.2008)
Opening speech 
[18 KB]
Watch the speech (please select your preferred language and video format from the menu)
Final Summary Report [18 KB]
18 September 2008
Panel 1- Europe's Adaptability to World Tourism Demand Trends
Moderator:
- German Porras, Former Secretary General of Tourism, Spain
Rapporteur:
- Richard Denman, Director, The Tourism Company ( view presentation);
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Frederico Costa, Vice-President, European Travel Commission: Analysis of Trends and Changes in European Tourism Demand [963 KB] ( view presentation);
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Ajay Prakash, National General Secretary of the Travel Agents Federation (TAFI), India: Europe`s Attractiveness For Tourists from Emerging Markets: The Indian Perspective [2 MB] ( view presentation);
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Ossian Stiernstrand, Director of Development, Göteborg Co, Destinations Development Organisation, Göteborg Region: Developing Pan European Themed Cultural Segments [738 KB] ( view presentation).
Panel 2 : Integrating Competitiveness and Sustainability Criteria in the Adaptation of the European Tourism Offer
Moderator:
- Gabriele Guglielmi, President ETLC (European Trade Union Liaison Committee on Tourism) ( view presentation)
Rapporteur
- Richard Denman, Director, The Tourism Company
- André Yatchinovsky, Head of Department, International Affairs Division, ADEME (Agence de L`Environnement et de la Maitrise de l'Energie): Modern Innovative Designs and Materials for Tourism Projects ( view presentation)
- Daniel John Winteler, CEO/Chairman, Alpitour Group, President Federturismo/Confindustria: Adapting Tourism Products to Ensure Sustainability and Competitiveness
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François Bacchetta, General Manager Easy Jet France Benelux Italy: The Low-Cost Phenomenon: Are Low Cost Airlines Sustainable Alongside Being Competitive [866 KB] ( view presentation)
Panel 3 (19 September 2008) : Towards Qualitative Tourism Employment in the EU
Moderator:
- Rémy Knafou, Professor, Université Paris 1 - Panthéon-Sorbonne, Directeur de l'IREST (Institut de Re cherches et d'Etudes Supérieures du Tourisme) ( view presentation)
Rapporteur:
- Richard Denman, Director, The Tourism Company
- Jeanine Picard, Directrice de l'Institut de Management Hôtelier International IMHI -ESSEC: Identifying New Types of Tourism Employment in Europe ( view presentation)
- Klaus Ennemoser, President, Austrian Professional Hotel Association (APHA) and Tourism College Villa Blanka, Innsbruck: Vocational Training Needs in Europe ( view presentation)
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Francois Ballestero, Secretary for Civil Aviation, European Transport Workers Federation: Quality of Service through Sustainable Employment and Social Dialogue [809 KB] ( view presentation)
